Customer Insights Analyst
Summary
Analyzes retail customer data to drive sales and retention using a specialized insights platform, providing training and support to teams.
Specialty: Customer Insights Analyst
Pay Rate: $40-44/hr
Length: 9 months
Hours: 40
Location: On-site 4 days/wk in Irving, TX
- 2-3 years of experience in the retail industry with strong analytical skills.
- Experience with Circana (IRI), Nielsen, or Kantar is a plus.
Analysts receive training, coaching, and support from Customer Insights team members and partner teams to become proficient in the C-Shopper Customer Insights platform and ultimately serve as subject matter experts.
The Analyst will be assigned user groups and ad hoc projects designed to drive platform adoption and usage, improve decision-making, and identify opportunities for customer retention, increased trips, and basket growth.
Key Responsibilities- Provide professional product support and drive adoption best practices for assigned user groups.
- Support users with customer insights reports, assortment analysis, pricing and promotion tools, and other platform modules.
- Provide guidance and case studies that demonstrate high-value insights and support effective decision-making.
- Partner with assigned user groups to understand customer needs and help inform customer-centric sales and marketing strategies.
- Coach assigned user teams on effective use of customer insights and analytics tools.
- Deliver customer success activities, including onboarding, training, and ongoing support.
- Perform ad hoc analytics and develop presentations to support complex business needs and selected supplier projects.
- Help define and track metrics related to program impact, customer satisfaction, product usage, user-group growth, and productivity.
- Conduct user-group evaluations and gather feedback to identify opportunities for improvement.
- Communicate effectively with users and team members to drive platform adoption and overall success.
- Continuously monitor market and customer trends to improve the user experience, drive operational excellence, and encourage innovative approaches among assigned user groups.