D2C Manager

# D2C Manager ## Job Summary We are seeking a results-driven **D2C Website Sales Manager** to manage and grow direct-to-consumer sales through the company’s website. This role is pivotal in driving online revenue, improving conversion rates, managing website merchandising, optimizing the customer journey, and coordinating with marketing, technology, and operations teams to achieve sales targets. ## Responsibilities - **Website Sales Management:** Own website revenue, sales targets, average order value (AOV), conversion rate, and overall sales performance. - **Website Management:** Ensure accurate and timely updates of product listings, pricing, product descriptions, banners, offers, landing pages, and collections. - **Conversion Rate Optimization (CRO):** Identify website drop-offs and implement improvements to increase conversion rates and reduce cart abandonment. - **Sales & Revenue Growth:** Plan and execute strategies to increase website traffic, customer acquisition, repeat purchases, and overall revenue. - **Campaign Management:** Collaborate with digital marketing teams on promotional campaigns, product launches, seasonal sales, and discount offers. - **Analytics & Reporting:** Monitor website performance using tools such as Google Analytics 4, Shopify Analytics, and other e-commerce dashboards. - **Customer Experience:** Enhance the end-to-end shopping experience, including navigation, checkout, payment options, and mobile responsiveness. - **Product & Inventory Coordination:** Work closely with inventory, warehouse, and operations teams to ensure product availability and minimize cancellations. - **Team Coordination:** Collaborate with performance marketing, CRM, design, content, technology, and customer support teams. - **Performance Reporting:** Prepare daily, weekly, and monthly reports covering revenue, orders, conversion rate, AOV, traffic, returns, and campaign performance. ## Qualifications - Bachelor’s degree in Business Administration, Marketing, E-commerce, or a related field. - 3–6 years of experience in e-commerce or D2C website sales management. - Hands-on experience with Shopify, WooCommerce, or similar e-commerce platforms. - Strong understanding of website conversion, customer acquisition, and online merchandising. - Working knowledge of Google Analytics 4, Google Tag Manager, and performance dashboards. - Understanding of SEO, paid marketing, email marketing, WhatsApp marketing, and CRM is preferred. - Strong analytical, communication, problem-solving, and coordination skills. - Ability to manage sales targets and deliver measurable business growth. ## Key Performance Indicators (KPIs) - Monthly website revenue and achievement of sales targets. - Website conversion rate. - Average order value (AOV). - Website traffic and revenue per visitor. - Cart abandonment rate. - Customer acquisition cost (CAC) and return on ad spend (ROAS), in coordination with the marketing team. - Repeat purchase rate and customer retention. - Return, cancellation, and checkout failure rates. ## Ideal Candidate The ideal candidate is commercially focused, data-driven, and hands-on with website operations. They should be capable of independently managing the website sales funnel, identifying growth opportunities, coordinating across teams, and consistently improving D2C business performance.