Data Analyst confirmé
Summary
Build and maintain marketing analytics pipelines, run A/B tests, and create Tableau dashboards to optimize campaigns and track KPIs for an education-focused SaaS product.
- Activate audiences in Salesforce Marketing Cloud
- Analyze A B test results statistically
- Analyze acquisition trends and friction points
- Build dashboards and reporting in Tableau
- Define north star metrics and KPIs
- Design and run A/B tests
- Develop data models and data pipelines
- Ensure data quality in GA4 and Salesforce and BigQuery
- Implement and maintain Google Tag Manager tracking
- Measure consumer behaviors and conversions
- Optimize campaigns using behavioral analysis and recommendations
- Pilot marketing analytics cycle