Data Analyst (Growth Marketing)

• The Rocket Money Data Analytics team is comprised of data analysts who are passionate about using data to drive business decisions and improve user experiences
• Analysts work within a semi-embedded organizational structure to independently build data analytics tooling, drive strategy with data, and assess experiments within cross-functional product vertical aligned teams
• Analysts also work closely with other members of the analytics engineering and data science teams to further our product delivery, operations, finance, and marketing goals
• We’re seeking a Senior Data Analyst to join our growing team and play a critical role in shaping our analytics strategy
• In this role, you’ll work closely with our Growth Marketing team to drive data-informed decision-making across the organization
• You’ll leverage a full suite of analytical tools to measure performance across online channels, enhance our modern martech infrastructure, and develop scalable frameworks and tooling
• Your work will be instrumental in evaluating and optimizing marketing investments against core business metrics, including ROAS, LTV, and conversion rates
• Be a trusted advisor on our marketing data. You will understand the intricacies of our ad platforms, MMP (we use Singular), and various third parties to produce a cohesive and actionable view. Including:
• Build and improve analytics reporting and processes (we use Looker):
• Work with stakeholders to scope analytical questions and determine appropriate KPIs/metrics
• Determine optimal data visualization methods for decision making
• Reduce technical debt, implement new parameters, and update LookML to align with best practices
• Collaborate with Data Engineering/Analytics Engineering on data mart and model requirements
• Identify automation and process improvement opportunities in BI
• Analyze marketing experiments:
• Includes ad hoc analysis of ad platform testing
• Work with our CRM team to analyze campaigns and global program holdouts
• Partner with the Growth team to translate business needs into data problems and prioritize work
• Proactively identify new insights and recommendations and partner with growth stakeholders to implement solutions:
• Complete ad hoc analysis including:
• Performance of keyword cohorts to identify targeting opportunities
• Building/analyzing composite success measures for marketing campaigns
• Applying growth marketing knowledge to analyze ad fatigue in our customer base
• Monitor marketing trends to proactively identify worthwhile trends for media buyers

Benefits

• Health, Dental & Vision Plans
• Unlimited PTO
• Life Insurance
• Long/Short Term Disability
• Parental Leave
• 401k Matching
• Team Member Stock Purchasing Program
• Learning & Development Opportunities
• Tuition Reimbursement

• You have experience with product, CRM, or marketing experimentation design and measurement
• You’re comfortable with applying standard marketing measures such as: LTV/NPV, CAC, Cost per Action, Retention metrics, ROAS, CTR, CPM, etc
• You have a strong SQL background. You are comfortable spinning up a quick analysis or proof of concept data model
• 4+ years of experience in data analytics or related roles
• Strong cross-functional communication skills and ability to influence stakeholders and business decisions
• 2+ years experience in marketing or growth analytics or similar experience with modern marketing tech (e.g. MMPs, Social / Digital platforms, SKAN) and digital marketing optimization
• 2+ years of experience with BI Tools (Looker preferred, Tableau, PowerBI, Sigma, Omni, Databricks)
• We encourage you to apply even if you don’t meet all the criteria listed, especially the preferred qualifications
• You understand what is possible, and what the limitations are, of marketing measurement and attribution. You enjoy the challenge of balancing rigor with the realities of the business
• You have experience with our stack (BigQuery, Singular, Looker, dbt, Amplitude, DeepNote, git)
• You’re familiar with Agile process/Sprint cycles
• You have experience in mobile app analytics
• You have a genuine interest marketing attribution and technology including keeping up-to-date with emerging trends in the marketplace