DATA ANALYST
Posted Updated
Description
JOB DESCRIPTION - DATA ANALYST ROLE - FOR CRM Outbound, Europe
Key skills
Reporting analytics Data governance
Role Overview A data-driven and strategic CRM Data Analyst Manager to track, analyze, and optimize outbound communication campaigns, marketable consumers, and product registrations across all European markets. This role will work closely with cross-functional teams (Outbound Communications, CRM, Data, Direct Sales (D2C) and local markets) to deliver actionable insights, enhance data accessibility, and support experimentation initiatives that drive business growth.
Key Responsibilities - CRM Campaign Performance Insights
Develop a standardized CRM performance tracking framework to measure engagement, conversions, and ROI across all campaigns. Deliver weekly and monthly performance reports with clear insights and recommendations for campaign optimization. Support experimentation initiatives by analyzing test results and providing data-driven recommendations (e.g., Black November, CRM insights and so on).
- Consumer Growth Product Registration Optimization
Track and report on Marketable Consumers, ensuring growth through improved visibility and optimization initiatives. Collaborate with the Data
Team to design and implement dashboard enhancements for real-time tracking of Marketable Consumers and Product Registrations (Country, Touchpoint, Spending Group).
- Data Availability Market Enablement
Build and maintain a centralized CRM data repository with clear definitions and access guidelines. Develop and maintain handbooks or conduct training sessions to ensure markets understand and effectively utilize CRM data.
- Data Support
Support data-related requests in Outbound Communication, Product Registration and Marketable consumers area
Provide insights and recommendations to guide future CDP adoption.
Qualifications Skills
Bachelor s degree in Marketing, Business Analytics, Data Science, or related field. Proven experience in CRM analytics, campaign performance tracking, or marketing data analysis and GA4. Strong knowledge of SQL, Python, data visualization tools (e.g., Power BI, Tableau, Looker) and CRM platforms. Ability to translate complex data into clear insights and actionable recommendations. Strong collaboration skills, with experience working with cross-functional and international teams. Detail-oriented, proactive, and comfortable managing multiple priorities in a fast-paced environment.
TECHNICAL SKILLS
Must Have Bachelors degree in Marketing, Business Analytics, Data Science or related field. Proven experience in CRM analytics, campaign performance tracking, or marketing data analysis. Strong knowledge of GA4, SQL, Python, data visualisation tools ( e.g. Power BI, Tableau, Looker) and CRM platforms.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.