Data Analyst II - Marketing & Customer Analytics
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Summary
Analyzes customer and marketing data to drive decisions, build dashboards, and optimize campaigns for a men's apparel retailer with multiple brands.
Tailored Brands is a leading specialty retailer of menswear, including suits, formalwear, sportswear, and a broad selection of business casual offerings. Our brands include Men's Wearhouse, Jos. A. Bank, Moores and K&G Fashion Superstore, which offers merchandise for the entire family. We help people love the way they look and feel for their most important moments by delivering personalized products and services through our convenient network of stores and e-commerce sites.
About the Job
We currently have an opportunity for a Data Analyst II – Marketing & Customer Analyticsto join the Tailored Brands Enterprise Analytics team. The Data Analyst II – Marketing & Customer Analytics will partner closely with Marketing and other business stakeholders on customer and marketing activities. In this role, you will help evaluate performance, analyze customer behavior and acquisition, support testing and measurement, and identify opportunities to attract, retain, and delight customers. You will leverage your skills in data analysis, reporting, and storytelling to deliver quality analytical work that informs business decisions and drives measurable outcomes.
Tailored Brands is a collaborative environment where people who are comfortable with ambiguity, curious about the business, and motivated to solve problems with data will thrive. If you enjoy working across business and technical teams, can connect the details to the big picture, and are excited to turn insights into action, we are looking for you.
What You’ll Do | Key Accountabilities
- Partner with business stakeholders on customer and marketing analytics, helping answer key business questions and supporting initiatives that improve performance.
- Interpret data to identify business trends, customer behaviors, and opportunities across acquisition, retention, loyalty, and marketing performance.
- Support analysis of customer segments, churn, retention, and buying behaviors to generate actionable recommendations.
- Build, maintain, and improve recurring reporting and dashboards, while identifying the metrics that matter most to the business.
- Conduct ad-hoc analyses to evaluate marketing tactics, campaign performance, and customer outcomes.
- Support test design, measurement, and readouts for A/B testing and other marketing experiments, helping translate results into practical next steps.
- Improve and automate data preparation and reporting processes so more time can be spent on high-value analysis.
- Collaborate with Data Engineering and partners across Analytics to improve data quality, standardized definitions, governance, tools, and ways of working.
- Manage multiple priorities across projects and communicate progress, tradeoffs, and insights effectively.
- Present analyses in a clear, interpretable, and practical way that can be shared broadly with both technical and non-technical audiences.
What You’ll Bring | Skills & Experience
- Bachelor’s degree in a technical or analytical field such as Statistics, Economics, Finance, Computer Science, Mathematics, Operations Research, Industrial Engineering, Marketing Analytics, or related experience.
- 5+ years of experience in analytics, business analysis, or a similar role supporting cross-functional stakeholders.
- Strong SQL skills and experience working with large datasets, including data extraction, transformation, and quality checks.
- Experience with data visualization and reporting tools such as Tableau, Power BI, or Google Data Studio.
- Experience analyzing customer, marketing, or digital performance data to uncover trends and opportunities.
- Familiarity with marketing channels and external agencies including social, search, display, CRM, and other digital channels.
- Familiarity with A/B testing methodology, test measurement, and interpreting results to improve marketing outcomes.
- Comfort working with AI-enabled tools and technologies to accelerate analysis, improve productivity, and support business decision-making, including developing practical methodologies to QA AI-generated outputs and assess their reliability before use.
- Strong ability to interpret data and turn it into practical business actions, recommendations, and prioritization decisions.
- Strong practical business sense, with the ability to balance analytical rigor with real-world tradeoffs and translate insights into decisions that improve customer and business outcomes.
- Strong communication and collaboration skills, with the ability to act as a bridge among business, analytics, and engineering teams.
- Confidence to scrutinize analyses, identify limitations, and communicate where data quality or methodology may affect interpretation.
- Familiarity with agile ways of working and tools such as Jira, GitHub, or Confluence is a plus.
Please note that you do not need to qualify for all requirements to be considered. We encourage you to apply if you can meet most of the requirements and are comfortable opening a dialog to be considered.
Work Environment, Physical & Mental Demands
- Ability to sit and work at a computer keyboard for extended periods of time
- Ability to stoop, kneel, bend at the waist, and reach daily
- Able to lift and move up to 25 pounds occasionally
- Must utilize visual acuity, speech and hearing, hand and eye coordination and manual dexterity necessary to operate a computer and office equipment
- Hours regularly 40 hours per week, as work dictates, from a remote office location
Benefits
This role is eligible for healthcare including medical, dental and vision, retirement savings (401k with a company match), income protection programs such as life, accident and disability insurance, paid time off for sick leave, vacation, bereavement, jury duty, and holidays, wellbeing program, commuter, adoption assistance, education assistance, legal services, and employee merchandise discounts. For more detailed information go Tailoredbrands.com/working-here/people-culture.
Work-Life Balance
We understand the demands of work, school, family, and personal responsibilities. Through our work-life resources and programs we offer services for every stage of life to help you manage the day-to-day needs. We offer programs such as:
- Meeting-Free Fridays (encouraged) | so you can catch up on work and self-development
- Summer Fridays | from Memorial Day to Labor Day so you can enjoy a head-start to the weekend
- Holiday Early Departure | close out early the business day before a company observed holiday
The starting salary for this position is $92,810 – $142,350. Actual compensation within this range will be determined based on factors such as skills, experience, and qualifications. Over time, and subject to performance, tenure, and evolving responsibilities, total compensation for this role may grow to as much as $193,294. Base pay information is based on market location and may be subject to prevailing wage laws, if applicable.
Note: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required and are not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job.
