Data Analyst, Lodging Hospitality

Status: Full-time | Hybrid
Location: Open to the Washington, D.C.| Maryland| Virginia markets

Reports to: Account Manager & Director of Accounts

IMI's Mission:
IMI Agency specializes in Building Better Beverage Business™ for our Hospitality Clients with innovative marketing programs and promotions, interactive food & beverage merchandising and operations tools, staff training, and recognition/reward programs for all channels in the global Hospitality, Retail, and eCommerce industries. IMI programs create brand value and opportunities, driving F&B revenues and guest engagement for our investors and clients.

Job Summary: We are seeking a Data Analyst who is responsible for collecting, consolidating, analyzing, and interpreting beverage purchasing, sales, and programming data to provide actionable insights that support business performance, supplier partnerships, and strategic decision-making across participating properties. This role will evaluate beverage sales and revenue, outlet performance, market and regional trends, guest satisfaction, distributor depletion activity, supplier program performance, and industry trends. The Data Analyst will transform data from multiple internal and external sources into clear, measurable reporting that demonstrates program effectiveness, identifies growth opportunities, and supports strategic recommendations. The ideal candidate is highly analytical, detail-oriented, curious, and able to translate complex data into clear business insights for both internal stakeholders and external supplier partners. Demonstrated success with using and validating AI to improve efficiency and effectiveness is a big bonus.

Critical Competencies:
Given the high visibility of IMI Agency within leading hospitality, retail, and eCommerce operators and beverage suppliers in B2B and B2C communities, along with the ethical, transparent, fiduciary, and legally compliant ethics of our company, all IMI team members must be intelligent, mature, well-polished, trustworthy, and have a high standard of ethics and leadership. You must have confidence and class in conducting IMIs and the Client's mission, but also know how to receive constructive feedback and implement the necessary changes in performance and work based on that feedback. You must dress and carry yourself in a manner that is superior to the standard, along with speaking and writing clearly.

Adaptability I Communication I Job-Related Business Focus I Planning & Organizing
Problem Solving I Teamwork I Technical Expertise | Work Habits

Key Responsibilities:
Data Collection & Analysis
• Consolidate and evaluate purchasing and sales data from participating properties and multiple internal and external data sources.
• Analyze beverage sales, revenue, volume, and performance trends.
• Evaluate beverage performance across various property outlets, including Restaurants, In-room dining, Lobby bars, Meetings and events, and pools.
• Analyze market, state, regional, industry, and competitive trends.
• Evaluate and overlay Guest Satisfaction Scores (GSS) and Intent to Recommend (ITR) data in relation to beverage program performance.
• Identify trends, anomalies, opportunities, and areas of concern within available datasets.
• Validate data for accuracy, completeness, consistency, and reliability before reporting.
• Organize and maintain recurring datasets and analytical reports.

Program Performance & Effectiveness
• Analyze the effectiveness and business impact of beverage program initiatives, including Beverage program mandates, Menu placements, Signature cocktail programs, Supplier-funded activations, BarSTIR and on-property training initiatives, and digital resources, including MIBEV and Nitecapp.
• Measure the performance and effectiveness of individual programs and initiatives.
• Identify relationships between program initiatives and business outcomes.
• Develop insights and recommendations based on available performance data.
• Support the evaluation of opportunities to improve beverage revenue, program execution, and overall property performance.

Education & Qualifications:
• Bachelor’s degree in data analytics/ business analytics, marketing, business administration, or a related field, or equivalent work experience
• Strong organizational skills when working with multiple clients, stakeholders, and team members; proficient in utilizing digital notes, dashboards, reporting platforms, AI tools, and other technology to organize, analyze, and communicate information effectively.
• Proficiency in leveraging AI, data-mining, and emerging analytical technologies to enhance data collection, identify trends and patterns, uncover business opportunities, and develop actionable insights and recommendations
• Experience in Hospitality, Supply Chain Beverage Program, or Event Planning, activations, and/or a successful track record of completing high-level Project Management duties
• Proficient level of experience collecting and analyzing data; experience creating or following program metrics to measure results is a plus
• Project management experience is a plus
• Experience in maintaining a database for budgets and records of expenditures; reported frequently
• Experience communicating and presenting effectively with all levels of management, including high-level stakeholders
• Takes initiative and is a part of the solution to issues and problems that arise
• Ability to multitask, handling several projects simultaneously and efficiently
• High-energy interpersonal skills and a professional demeanor
• High proficiency in all Microsoft Office Applications (i.e., Excel, Word, PowerPoint, etc.) is a must
• Excellent organizational, in-person/virtual presentation, and time management skills
• Ability to prioritize work assignments and work under minimal direction
• Hospitable, with a service-prone, client-first mentality
• Follow-up and follow-through must be your mantra

The following experiences are a PLUS:
• Alcohol beverage knowledge-related products, and the three-tiered system
• Food and Beverage operations
• Hospitality and/or supply chain sales data or purchasing analysis

Salary: Commensurate with experience and demonstrated successes

Benefits (Subject to change):
a. 401(k) with match *eligibility required
b. 3 Weeks PTO (10 Vacations Days/5 Sick Days) + monthly appointment days
c. Multiple Medical Plan Options w/ a no-cost option for employee coverage
d. Dental
e. Vision
f. Life and LTD/STD
g. Supplemental Insurances (i.e., Illness, Cancer, Legal, Pet, etc.)
h. Confidential Employee Assistance Program + Financial Assistance and Mapping

IMI Agency is an equal-opportunity employer. We celebrate diversity and are committed to an inclusive environment for all employees. If this describes you and you can work in a highly structured environment, completing tasks with precision, we want to hear from you!

Contact: hrdept@imiagency.com

IMI Agency (Incentive Marketing, Inc.) specializes in Building Better Beverage Business™ for Hospitality
Clients through innovative marketing programs and promotions, interactive food & beverage merchandising
and operations tools, staff training, and recognition/reward programs across the Chain Hospitality industry.
IMI programs create brand value and opportunities with consumers while driving food and beverage sales
and profits for our Hospitality Operator clients. For over 30 years, we have maintained a singular focus: to
manage in the best interests of our clients. We exist as an extension of our clients, a partner to simplify the
complex, to be transparent, to offer a unique perspective that goes beyond the bottom line...but is always
completely aligned with their goals and objectives