Data Analyst
Summary
Analyzes advertising performance data from platforms like Meta and Google, builds dashboards, and optimizes campaigns for a performance marketing company based in Kyiv and Tallinn.
Data Analyst
At Point2Web, you join a performance-driven marketing company focused on delivering real results for advertisers.
Since 2019, we’ve been building scalable growth systems that combine media buying, creative production, and CRO into one integrated structure. We work directly with leading platforms like Meta, TikTok, Google, and Snapchat, and operate where performance truly matters inside the advertising ecosystem itself.
What makes Point2Web different is how we work:
Excellent service. Total commitment. Driving innovation. Focus on the team. Openness & honesty.
We are structured by vertical expertise, which means you collaborate with professionals who understand the exact monetization models, compliance sensitivities, and scaling mechanics of the markets they operate in.
If you’re looking for an environment where expertise is valued, performance is engineered, and growth is continuous, Point2Web is built for you.
We’re currently looking for a Data Analyst. The Data Analyst will collect, process, and analyze performance data from multiple advertising platforms, identify trends and anomalies, and develop clear dashboards and actionable reports for management. You will maintain commercial terms data, verify data integrity against invoices, resolve discrepancies, and automate existing reporting and verification processes.
Requirements
- Master's degree in the Technical, Math, or Economics sphere
- 2–4 years of experience in data analytics, preferably in digital advertising, performance marketing, or affiliate marketing
- Prior experience in media buying platforms (Meta, Google, TikTok, NewsBreak, SnapChat etc.) is a strong plus
- Exposure to affiliate networks and understanding of CPA, CPL, and RevShare models is a strong plus
- English proficiency: C1 Advanced
- Expert level in SQL for data extraction, combination, and update
- Hands-on experience with data visualization tools (preferably Google Data Studio/Looker; also Power BI, Tableau)
- Proficiency in Excel/Google Sheets
- Understanding of tracking systems (Voluum, RedTrack, AppsFlyer, etc.) is a strong plus
- Experience with data insights research using AI/LLMs is a strong plus
Responsibilities
- Collect, process, and analyze performance data from media buying campaigns and affiliate networks
- Identify trends, anomalies, and opportunities for optimization
- Prepare clear dashboards and actionable reports for management
- Spot underperforming campaigns and recommend data-driven adjustments
- Propose scaling strategies for high-performing traffic sources
- Monitor affiliate network performance across multiple platforms
- Support negotiations with advertisers by providing data-backed insights
- Work closely with media buyers and affiliate managers to translate analytics into actions
- Suggest A/B and multivariate tests for creatives, placements, and targeting
- Ensure accurate campaign tracking and data quality
Will be a plus:
- Experience managing teams of 3 or more people.
- Experience in affiliate marketing.
- Three time slots of working hours in the office: from 11:00 to 20:00, from 12:00 to 21:00, or from 13:00 to 22:00 (Kyiv and Tallinn Time).
- A transparent motivation and rewards system.
- Medical insurance after six months of successful work.
- 20 working days of Time off + 3 Free days + 3 days of Health-related absence per year + the possibility of 4 days of remote work outside the office each month.
- English classes tailored to your current level.
- Modern, well-equipped offices in Kyiv and Tallinn, complete with lunches/snacks and coffee.
- Increasing the professional level with courses, training, certifications, and conferences.