Data Analyst - Sandton

Job Purpose: We are seeking a Senior / Mid-Level Marketing Data Analyst to join our unique business operating at the intersection of database analytics and digital/direct marketing. This role bridges the gap between raw data analysis and commercial execution. You will run target selections from customer databases, perform match and segmentation analysis, track campaign conversion rates, and evaluate full Profit Loss (P L) impact across direct marketing channels and call centers. Key Responsibilities: Database Campaign Selections Query, extract, and match data from customer databases to prepare target lists for marketing campaigns (direct marketing, digital, and call centers). Segmentation Conversion Analysis Analyze customer segments to determine which groups convert best and identify high-value target audiences. Commercial Financial Evaluation Apply strong financial acumen to measure campaign profitability, calculating accurate Profit Loss (P L) rather than relying solely on surface-level metrics. Cross-Functional Collaboration Translate complex technical data into clear, actionable Insights for marketing teams, call centers, and senior management. Campaign Optimization Monitor performance, build recurring reporting frameworks, and continuously optimize database selection criteria. Competencies: SQL Proficiency: Hands-on experience writing queries and managing data in relational databases (MySQL, MariaDB, PostgreSQL, or similar). Financial Acumen: Strong understanding of campaign economics, cost per acquisition (CPA), return on ad spend (ROAS), and full Profit Loss (P L) analysis. Marketing Knowledge: Understanding of digital marketing metrics, customer segmentation, and conversion funnel analytics. Strong Communication Skills: Ability to bridge the gap between technical database terminology and strategic marketing goals, presenting insights clearly to non-technical stakeholders. Problem-Solving: Analytical mindset with high attention to detail when working with large data sets. Education Experience: 3 to 4+ years of experience in a database marketing, campaign analysis, or commercial analytics environment. Experience in Direct Marketing, Call Center Campaign Management, or Online Marketing is highly advantageous.