Data Analyst

Duties Responsibilities • Extract data from multiple advertising sources, websites, and databases to create reports and dashboards in PowerBI for responding to data requests. • Verify data accuracy and resolve data issues. • Maintain up-to-date documentation on projects, processes, and reports. • Analyze paid marketing performance to identify trends, explain results, and recommend improvements to audience targeting, messaging, channel selection, and budget allocation. • Provide reports, analysis, and dynamic dashboards to support paid marketing decision making. • Use appropriate applications and data to assist administrators, faculty, and staff in obtaining timely, accurate, and relevant information. • Design, develop, and maintain databases, PowerBI Dashboards, applications, data collection and reporting techniques to meet changing information needs; troubleshoot and resolve issues as needed. • Work toward automating reports to allow time for additional analytics reporting needs.