Data & Analytics Consultant, Campaign Audience Engineering

Key Accountabilities

• Analyzes campaign and audience performance data (e.g., targeting effectiveness, conversion, engagement, and channel performance) to generate actionable insights and recommendations for optimization.

• Execute database marketing strategies across inbound, outbound, and paid media channels aligned with global and regional marketing goals.

• Support campaign planning, audience development, execution, tracking, and ad-hoc marketing requests to ensure timely delivery.
• Design, execute, and document test-and-learn initiatives and analyze results for future optimization.
• Monitor automated triggers and evergreen campaigns and resolve defects.
• Perform data discovery and exploration to identify and correct data quality issues.
• Identify and implement process improvements in audience creation, campaign automation, and data-mining activities.
• Ensure global process compliance and adherence to legal and privacy requirements.

• Manage workload, maintain quality standards, and support campaign teams with segmentation and audience strategy guidance.

Key Metrics

• Flawless execution of campaigns and campaign automations.
• On-time delivery of audience creation, points postings, sweeps, batch registrations, and other campaign deliverables.
• Zero-error monitoring of automated and trigger-based list pulls.
• Production efficiency and campaign optimization improvements.

• Effective workload forecasting and response to escalations.

Education

• Bachelor's or Master's degree in Marketing Sciences or a related discipline, or equivalent work experience.

Experience

• 2–5 years of experience with a strong emphasis on business and marketing analytics.
• Preferred experience in:
  • CRM and campaign management
  • Direct and indirect marketing
  • Multi-channel marketing
  • Travel or hospitality industry marketing environments