Data Analytics Manager
Summary
A 6-month hybrid contract in Central London (inside IR35) leading Customer Data Platform (CDP) delivery for an automotive-industry client: building and activating marketing audiences across Google Ads and Meta, troubleshooting integrations and data quality, and coordinating between markets, marketing and technical teams.
Data Analytics Manager, 6 months, London/Hybrid, Market Rates (Inside IR35)
A client of mine, a leading digital consultancy are currently looking to hire a Data Analytics Manager to join a prestigious client of theirs in the automotive industry on an initial 6 month contract.
Role Overview
As a Manager in Data Analytics, you will lead the delivery and development of Customer Data Platform (CDP) capabilities across markets, focusing on audience activation, data quality and scalable marketing solutions. You'll work across technical, marketing and market teams to enable effective, data-driven outcomes.
Key Responsibilities
CDP Operations & Activation
- Build, validate and deliver audiences for marketing campaigns.
- Support activation across platforms such as Google Ads and Meta.
- Resolve audience, activation and platform issues to ensure campaign readiness.
Data Integration & Quality
- Troubleshoot CDP integrations, APIs, access and data pipeline issues.
- Identify and resolve data quality and first-party data limitations.
- Support data governance, taxonomy, metadata and documentation standards.
Audience Strategy & Development
- Help develop unified audience frameworks and cross-platform standards.
- Support advanced segmentation, activation and omnichannel use cases.
- Explore new tools and audience modelling approaches.
Stakeholder Management
- Act as the link between markets, marketing teams and technical stakeholders.
- Manage and prioritise requests across multiple markets.
- Translate business needs into clear technical requirements and coordinate delivery.
Reporting & Improvement
- Monitor CDP adoption, campaign performance and data accuracy.
- Investigate reporting discrepancies and identify opportunities to improve processes, tooling and data utilisation.
Core Skills & Expertise
- CDP and audience management
- Marketing activation platforms, including Google Ads and Meta
- Data integration, troubleshooting and quality
- Data governance and management
- Strong stakeholder and cross-team collaboration
- Excellent problem-solving skills, particularly under pressure and ambiguity