Data Base Coordinator/Marketing Analyst
Posted 28
views
Description
- Responsible for the formulation and maintenance of departmental, demographic, and other specific databases; identifying trends; and proposing appropriate programs with justification for approval.
- Access, maintain, and analyze information from authorized systems, including Aristocrat Oasis 360 and Players Club reporting, Super Playmate, kiosk redemption reports, DataSpade, HubSpot, ETIX, Stayntouch, and other approved databases or reporting tools, as available and appropriate to assigned duties.
- Prepare a monthly PBT master report tracking free play awarded, redeemed, outstanding, and related costs; compare results by promotion, customer segment, and prior periods as available.
- Prepare play segmentation reports, including top 10% and top 20% by average daily theoretical win, theoretical win and awards; track visits, coin-in, actual win, redemption, and changes in player activity.
- Prepare promotion and event performance reports showing participation, qualifiers, prize and free play costs, redemption, coin-in, theoretical win, actual win, and comparisons with appropriate baseline periods. Present findings and recommendations to management.
- Prepare monthly and year-over-year reports comparing casino activity, including coin-in, slot net, theoretical win, actual win, hold percentage, visits, and player counts. Explain significant changes and limitations in the data.
- Prepare Player Club and loyalty reports on enrollments, tier activity, point accrual and redemption, outstanding point and comp liability, coupon usage, and kiosk redemptions, including participant details when authorized.
- Coordinate, track, analyze, and report on promotional mailers, targeted offers, and related materials, including recipient counts, redemption rates, customer response, and campaign costs.
- Prepare digital marketing and event reports using available website, email, ticketing, and hotel data, including campaign engagement, website traffic, ticket sales, and applicable hotel activity.
- Develop surveys and analyze results to improve marketing and advertising campaigns. Maintain accurate records, protect confidential customer information, and follow applicable access and data security procedures.
- Assist the Marketing Manager with special promotional events and other assigned responsibilities.
- Responsible for adhering to department and casino policies and procedures.
- This job description is a general description of duties and responsibilities. Employ may be expected to perform job related non-routine tasks as assigned by supervisor or manager to meet minimum customer service standards. It is not intended as an employment contract, nor is it intended to full describe all duties an employee may perform in this position.
- Must have a Bachelors Degree in Business or Finance required.
- Must be 21 years of age or older.
- Must be literate in Excel programming.
- Have knowledge of CDS system and Crystal reports.
- Experience with data base trend analysis.
- Able to analyze and generate reports for data compiled.
- Must have excellent customer skills.
- Must be able to work flexible hours and weekends if required.
- Must possess strong interpersonal skills with ability to communicate and write effectively.
- Must possess strong organizational, problem solving and decision-making skills.
- Must be able to work in a fast paced environment.
- Must be able to obtain a gaming license as a condition of employment.
- Must receive a negative/alcohol test result as a condition of employment.