Data Performance Manager
Main Responsibilities
Lead CRM performance analysis across the full customer funnel, identifying growth opportunities and recommending actionable improvements.
Develop data-driven initiatives and insights to achieve key business KPIs, drive new customer acquisition, and optimize existing CRM programs.
Partner with cross-functional teams and CRM stakeholders to maximize data utilization and support commercial objectives.
Analyze customer databases to uncover trends, issues, and opportunities, including customer needs, purchase behavior, and campaign performance.
Manage the team in monitoring and analyzing daily, weekly, and monthly CRM performance metrics such as acquisition, conversion, retention, and repurchase rates.
Lead the development and enhancement of CRM dashboards and reporting solutions by integrating data from multiple internal and external sources into a centralized data lake.
Drive automation and real-time reporting capabilities to improve business visibility and decision-making.
Act as the key liaison for MarTech platforms and vendors, ensuring seamless data flow, issue resolution, and platform performance.
Own customer acquisition and brand engagement performance, leveraging data insights to develop programs that improve lead generation and conversion.
Qualifications & Requirements
Bachelor's degree in Marketing, Business Administration, Communications, Media, Analytics, or a related field.
Minimum 3 years of experience in digital marketing analytics, CRM analytics, or data-driven marketing.
At least 2 years of experience using data visualization and MarTech tools to create dashboards, reports, and business insights.
Strong analytical mindset with a passion for performance measurement, continuous optimization, and A/B testing.
Proven experience in data querying, dashboard development, and advanced Microsoft Excel capabilities.
Hands-on experience with Power BI, Looker Studio (Google Data Studio), SQL, and/or Python is highly preferred.
Experience in FMCG industry is an advantage but not mandatory.
Solid understanding of digital marketing platforms, including Google Ads, Meta (Facebook), social media platforms, and Google Analytics.
Strong knowledge of consumer insights, customer analytics, and the ability to translate insights into effective CRM and marketing campaigns.
Understanding of website functionality, digital ecosystems, and related technology platforms.
Experience with CRM platforms, preferably Salesforce or similar systems.
Customer-centric mindset with the ability to develop engaging digital, mobile, and web-based customer experiences.
Strong stakeholder management, collaboration, and relationship-building skills.
Ability to work effectively with cross-functional teams, vendors, agencies, and business partners.
Excellent problem-solving, critical thinking, and decision-making abilities with a proactive, self-driven approach.
Passion for staying current with emerging trends and best practices in CRM, digital marketing, and MarTech.