Data strategy engineer - Paid Ads

The Growth Team Role

The Growth team plays a core role in acquisition, activation, and retention of billions of users, through our globally popular products such as TikTok, Lemon8, CapCut, etc. We are building platform foundations, leveraging data and ML models, and providing end-to-end solutions to power global growth of products.

Responsibilities

• Design and apply machine learning algorithms and product strategies to user growth methods to expand product impact as well as improve users experiences.
• Understand user growth instruments and use data, machine learning algorithms or other strategies to make it thrive.
• Responsible for target audience, automated material production, advertising automation optimization and other related algorithm strategies.
• Conduct offline and online experiments, analyze data and evaluate to improve algorithms and strategies.
• Work with product and DEs, DAs, and other engineers to deliver features to drive user growth of products.

Minimum Qualifications

• Excellent coding skills and solid data structure and algorithm skills, proficient in python/C++ and other development languages.
• Familiar with common Machine Learning tools and Deep‑Learning programming frameworks (Tensorflow / PyTorch / Scikit‑learn / XGBoost , etc.).
• Relevant algorithm experience in search, recommendation, advertising and other related fields, user growth experience is better.
• Excellent analytical and problem‑solving skills, with a passion for solving challenging problems.

Preferred Qualifications

• Passion for technology, good communication skills and team spirit.
• TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.