Database Marketing Coordinator (7149)

SUMMARY:

Primary responsibility of the Database Marketing Coordinator is to support the Casino Marketing team in maintaining the data warehouse and ensuring the accurate and timely execution of casino offers.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

The requirements listed below are representative of the knowledge, skill, and/or ability required to perform this job successfully. Upon request, reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Provide outstanding customer service to guests and all other employees by exceeding our mission statement.
• Working knowledge of Microsoft products including Excel. Knowledge of Adobe Acrobat is also preferred.
• Build email campaigns in the Email Service Provider (HubSpot, Optx, or Ipost). Including template setup, content population, and link configuration.
• Perform pre-send reviews of all emails including checking the art, proofing the data, verifying links, getting approvals on all aspects of any email prior to sending.
• Conduct sends and provides reporting on an ongoing basis to departments who are requesting information to be deployed via eblast.
• Creates and maintains direct offer calendars where new jobs can be added as needed to make sure all necessary items are there prior to the date of deployment.
• Proofs direct offers in all forms including direct offer lists, variable data proofs, artwork, etc. to help maintain offer accuracy and appropriate communication with our guests
• Works with internal departments to assist them with messages sent via email and direct mail.
• Pulls, proofs, updates, finalizes direct offer data lists for final deployment of offers/messages.
• Works with external vendors to complete tasks related to Database Marketing including but not limited to printers, email service providers, agencies, etc.
• Team Member and Customer Communication as needed to explain changes to offers or communicate details of offers that have been deployed to guests.
• Maintain confidentiality of information.
• Support the proofing and offer auditing process for email and direct mail campaigns.
• Ensure that data is run and reviewed before and after uploading to the casino system.
• Monitor and respond to internal emails sent to the department in a timely manner.
• Ability to troubleshoot areas, place service calls and keep management informed of critical situations.
• Maintain office integrity.
• Complete production and special assignments as required.
• Ensure compliance with all Minimum Internal Control Standards (MICS) as well as all Tribal Internal Control Standards (TICS).
• Present a positive image of the Tribal organization to its guests and vendors and to assist them as required.
• Must follow all safety policies and procedures and attend all scheduled safety meetings and training as a condition of employment.
• Perform any other duties that may be assigned from time to time.

SUPERVISORY RESPONSIBILITIES:

This job does not require supervisory duties.