Database Marketing Manager

Job Description Summary

The Database Marketing Manager is responsible for overseeing the execution of all database-driven marketing campaigns across the enterprise. This role manages the planning, scheduling and deployment of direct mail, email, SMS, and other player communications while ensuring accuracy, timeliness and alignment with property marketing strategies. This role supervises a team and partners with the Database Marketing Analytics Manager to measure and optimize campaign effectiveness.

Essential Duties and Responsibilities (other duties may be assigned)

• Manage the end-to-end execution of marketing campaigns including direct mail, email, SMS, and digital.
• Responsible for the supervision of others as designated by the Director of Database Marketing.
• Maintain the enterprise campaign calendar and ensure alignment with promotions, loyalty, and property marketing initiatives.
• Partner with internal teams to traffic materials and ensure consistency in messaging.
• Coordinate with external vendors for file transfers, proofs and campaign deployment.
• Ensure campaign lists are pulled accurately and securely, following compliance and regulatory standards.
• Maintain accurate records of all campaign files, proofs and approvals for audit purposes.
• Support database hygiene initiatives and ensure campaign data integrity.
• Partner with the Database Marketing Analytics Manager and Analysts to review campaign results, response rates and ROI.
• Provide feedback and recommendations for future campaign enhancements based on execution learnings.
• Support reinvestment strategies by ensuring campaign delivery aligns with player segmentation and targeting.
• Enforces all standard operating procedures and internal controls in the organization and recommends changes for improvement to the Director of Database Marketing.

• Provide excellent guest service.
• Must comply with all applicable ACCRS and SRC System of Internal Controls, Standard Operating Procedures and all Tribal Regulations.

Supervisory Responsibilities

Database Coordinator

Access to Sensitive Areas and Information (ACCRS & SRC)

As per the ACGC Access Matrix

Signatory Ability

None