Database Marketing Specialist II

Pay Rate: $62,400 starting salary

SUMMARY: Assist in the creation, construction, implementation and evaluation/analysis of Marketing programs and efforts while ensuring an ongoing review and maintenance of database integrity implementing best practices. Responsible for a high level of guest service as described in your departments guest service standards.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Complete data extracts to create, construct, implement and analyze guest marketing strategies through various communication channels (e.g. Mail, email, Phone)
• Answer guest inquiries regarding marketed offers and communications applying discretion while adhering to property goals and policies when determining appropriate corrective action
• Utilize software to set up mailers with a continuous focus on optimizing redemption capture for thorough analysis
• Maintain integrity and accuracy of the database in order to increase efficiency and success of guest contact
• Meet deadlines to ensure that optimal response rates can be attained
• May be asked to manage postage CAPS account with US Postal Service
• Evaluate, construct and research marketing programs with a focus on increased revenue and/or decreased expense with a high degree of competence
• Prepare and present ongoing analysis reports focusing on the performance of programs/ initiatives
• Create custom reports for further evaluation
• Provide internal support to all database users, including training, identifying “best practice”, troubleshooting, and coding.
• Read technical journals and/or manuals, attend vendor seminars, and take advantage of appropriate professional development opportunities to learn about new database marketing initiatives
• Schedule and coordinate text and creative content

KNOWLEDGE AND CERTIFICATION, SKILLS AND ABILITIES

Knowledge and Certification

Required:

• High School Diploma/GED or equivalent experience
• 2-year degree in Business Administration or related field and 4-year previous Marketing or Promotions experience; or a combination of equivalent experience and/or education
• 4 years’ experience with database systems or other gaming-related computer systems
• 2 years working experience with query writing and/or data extraction/manipulation

Preferred:

• 1-year experience with media placement, market research or direct mail marketing
• Knowledge of continuity programs within casino operations

Skills

Required:

• Accurate and detail-oriented
• Highly organized and ability to adapt quickly to changing priorities
• Strong computer skills Microsoft Office (Word, Excel and Outlook) and Windows
• Excellent written, verbal and interpersonal communication skills
• Strong analytical and problem solving skills

Abilities

Required:

• Ability to work fast and efficiently
• Ability to follow established dress code policies and practice good personal hygiene
• Ability to interact with guests, coworkers and management in a professional and courteous manner
• Ability to independently complete multiple tasks in a professional manner
• Ability to serve both internal and external customers
• Ability to manage direct mail expenses
• Ability to manage projects in a timely and efficient manner
• Ability to speak in a clear, concise and pleasant voice

REQUIRED TRAINING

• Treasure Island guest service training
• Applicable software applications training
• Any position-related training as determined by department manager

PHYSICAL DEMANDS

• Must be able to walk and / or stand and sit for long periods throughout the day
• Must have a good sense of balance, and be able to bend and kneel
• Must be able to push, pull and grasp objects occasionally
• Must have the ability to independently lift up to 5 pounds infrequently
• Must be able to perform repetitive hand and wrist motions
• Must have good eye hand coordination

WORKING ENVIRONMENT

• Work is performed primarily in administration building but may include going onto the gaming floor, which includes flashing lights, frequent loud noises and cigarette smoke
• Must be willing to work a flexible schedule including all shifts, weekends and holidays
• Extensive computer use
• Occasionally overtime may be required
• Occasionally must deal with angry or hostile individuals