dating app - regional brand manager
We’re Hiring: Regional Brand Manager — South Florida
Company: The Unique Dating Company Product: Abby — an AI-assisted matchmaking and relationship platform Location: South Florida only — Miami, Fort Lauderdale, Palm Beach, and surrounding areas Type: Full-time The Unique Dating Company is preparing to launch Abby, a new AI-assisted matchmaking platform designed to make dating more private, thoughtful, and intentional. Growth Marketing Manager, South Florida Hybrid. We're building the next AI powered dating brand. Looking for an experienced Growth Marketing Manager to own paid media, influencer partnerships, and acquisition strategy. Strong experience with Meta, TikTok, Google, Apple Search Ads, and managing creators. Fast-paced environment. Long hours and weekends as needed around launches, with additional time off after intense cycles. Competitive salary, performance bonus, and potential equity. Short LinkedIn version: We're hiring a Growth
This is a hands-on launch role for someone who can build local momentum, manage relationships, recruit local talent, coordinate events, and represent the Abby brand professionally in the market. Mandatory Requirements
Applicants must:
Be fully bilingual in English and Spanish Live in South Florida Be available to work locally across Miami, Fort Lauderdale, Palm Beach, and nearby launch markets Have strong communication, organization, and people-management skills Be comfortable working in a fast-moving startup environment Key Responsibilities
The Regional Brand Manager will help lead Abby’s local launch strategy and execution, including:
Building and executing the South Florida launch calendar Identifying priority neighborhoods, communities, venues, social circles, and user-acquisition channels Recruiting and managing local brand ambassadors, creators, interviewers, event staff, and launch support personnel Developing partnerships with venues, lifestyle brands, wellness brands, social clubs, professional groups, alumni groups, creators, and referral partners Coordinating launch events, private mixers, pop-ups, interview days, partner activations, and promotional campaigns Supporting local user acquisition through referrals, community partnerships, influencer campaigns, and event-based marketing Tracking leads, referrals, conversions, campaign performance, user feedback, and local market insights Reporting weekly launch KPIs, market feedback, risks, opportunities, and competitive intelligence Helping maintain Abby’s brand standards around privacy, trust, professionalism, and user safety Ideal Candidate
The ideal candidate is:
Energetic, polished, and highly professional Well-connected in South Florida Comfortable approaching venues, creators, influencers, community leaders, and potential partners Strong at managing people and coordinating moving pieces Detail-oriented and reliable Passionate about relationships, technology, branding, and community-building Able to protect confidential information and represent the company with discretion About Abby
Abby is being built as a more thoughtful alternative to traditional dating apps. Instead of endless swiping, Abby uses guided conversations, compatibility insights, and a more private matchmaking process to help people connect with greater intention.
This is an opportunity to help launch a new brand from the ground up and shape the early growth of a company in the dating, matchmaking, and AI relationship space.
To Apply
Please send your resume and a short note explaining why you would be a strong fit for this role.