Dating Media buyer (Native ADS)

Requirements

2+ years of experience buying traffic for the Dating vertical.
Strong experience with Native Ads platforms.
Proven record of profitable campaign scaling.
Excellent understanding of CPL, EPC, CTR, CR, ROI, ROAS, LTV, and other performance metrics.
Experience with tracking platforms such as Voluum, Binom, RedTrack, Keitaro, or similar.
Experience with landing page testing and funnel optimization.
Strong analytical skills and data-driven decision making.
Ability to work independently and take ownership of results.
English level: Intermediate or higher.
Analytical mindset with strong attention to detail.
Results-driven and performance-oriented.
Proactive and self-motivated.
Strong problem-solving and decision-making skills.
Ability to work independently and take ownership of campaigns.
Curious and eager to test new ideas and strategies.
Strong communication and collaboration skills.
Data-driven approach to optimization and scaling.

Responsibilities

Launch, optimize, and scale Native Ads campaigns for the Dating vertical.
Manage campaigns across native advertising platforms (Taboola, Outbrain, Revcontent, etc.).
Analyze campaign performance and optimize towards CPL, ROI, ROAS, and other KPIs.
Develop testing strategies for creatives, landing pages, angles, and audiences.
Work closely with design tools, AI tools, and developers to improve campaign performance.
Monitor traffic quality, conversion rates, and user behavior.
Identify new traffic sources and scaling opportunities.
Track competitors and market trends.
Prepare regular performance reports and actionable insights.

See also