|DE| Business Marketing Manager

As the Digital Energy (DE) Business Marketing Manager, your mission is to drive growth of DE portfolio and services in country thru the effective deployment of marketing 4P methodology. In this critical role, you will work with internal and external stakeholders, ensuring DE growth strategy, country organization and go-to-market (GTM) are deployed effectively.

•Performance Management: Responsible for the performance of DE offers (Orders, Sales, GM), including budgeting, forecasting, and financial reporting. Track and analyze business performance metrics, adjusting as needed.

•Portfolio Management: Marketing owning the marketing 4P deployment in country and offers management (excellence in product lifecycle and offer launches)

• Product: Boost Products Business by gaining a deep understanding of our markets and strategically outperforming competitors. Achieve market share growth through tailored strategies for countries and hero offers.
• System: Better Systems. Mastering solutions knowledge and managing stakeholders effectively. Simplify and optimize internal processes.
• Services: Support Accelerate services & recurring revenues. Grow services with modernization and competitor’s installed base conversion.

•Strategic Planning: Adopt global strategy, localize and adapt for country, implement business strategy to achieve growth ambitions and objectives. Operationalize strategy with AMSP, annual operating plan etc.

•Impact with Marketing 4P: Operationalize marketing 4P is all aspects of DE business.
Product:

• Develop and manage the offers (product & services) portfolio, ensuring alignment with market needs and company goals.
• Conduct market research to identify customer needs and preferences.
• Conduct competitive analysis by identifying and evaluating competitors and customer insights to understand their strengths, weaknesses, strategies, and market positioning, and develop actionable strategies (tailored UVP) to outperform them.
• Collaborate with the product development team to create and enhance products to meet/exceed the market demand

Price:

• Develop and execute pricing strategies in accordance with product marketing positioning and competition that gain, defend, penetrate, market share while maximizing profitability.
• Monitor market trends and competitor pricing to adjust strategies as needed.
• Implement discount and promotional pricing models to drive sales.

Place:

• Deploy the 4P strategy to drive growth across all SE GTM channels (GD, PB, e-commerce, IAD, etc.), ensuring products are accessible to target markets.
• Collaborate with cross-division teams to develop and manage relationships with distributors, retailers, and other partners.

Promotion:

• Create and execute marketing campaigns to increase brand awareness and drive sales.
• Create and execute the marketing strategy and the narrative to make an IMPACT to drive demand of your tailored UVP to targeted end users
• Understand and utilize zona various promotional channels to drive demand generation
• Create, develop/localize sales enablement: Tools, presentations, collaterals to help the sales team effectively sell the product.

•Product & application Expertise: Provide product technical and application expertise to internal/external stakeholders

Requirements:

• Bachelor’s Degree or equivalent (Electrical Engineering or Science an advantage)
• Minimum 3 to 5 years’ experience in a marketing, sales management, services or business development capacity.
• Results-oriented and is experienced in managing profit and loss, with proven business growth track records. This position requires a minimum of 20% customer facing time.
• Experience in Sales and knowledge of electro-intensive segments e.g. Power & Grid, Energies & Chemicals, Semicon, Data Centers, Buildings, Real Estate, etc.
• Experience in Power and/or building Management Systems, energy meters, protection relays, field devices, energy management, green building requirement.