Dealership Sales Representative

PURPOSE:

The sales representative is responsible for the sale of new and used cars. By his/her initial impression, the Image of the dealership is portrayed. The position requires an individual with excellent people relation skills, product knowledge, and sales ability in following the dealership sales system.

CORE DUTIES:

• Aggressively and cheerfully perform or ensure performance of any and all activities necessary to improve and maintain the highest possible Dealership Customer Satisfaction level.
• Generate and maximize unit sales; plan and establish sales goals on a weekly, monthly, and yearly basis daily review of results vs goals; effectively cultivate 100% of market segments through continued awareness of oneself, the dealership; achieve sales volume goals/objectives set individually by management and maintain an effective owner follow-up system; utilize an owner follow-up system that will encourage referral opportunities; utilize phone, mail, civic organizations, personal advertising, and other forms of prospecting
• Total understanding of the selling process and the dealership management procedure; demonstrate profitable use of floor time to effectively close first time prospects, and the total follow-up of be-back prospects; scheduling your deliveries that do not conflict with floor time schedule; following up of be-backs within one (1) day of initial visit; effective introduction of customer to the appropriate manager to insure effective close of vehicle sale, lease, finance, etc. as defined by dealership policy; be knowledgeable of questions concerning extended warranty; check condition of vehicles scheduled for delivery, always leaving ample time for corrective service if necessary; deliver all vehicles sold personally, always introducing customer to service facility and personnel.
• Acquire and maintain total product knowledge; capability of communicating all features and benefits of all models; effectively sell all models, body styles, and engines as required by management; knowledge of competition’s features, benefits, and shortcomings; effective use of demonstration rides to reinforce product features; knowledge of complete inventory, both in stock and in process; participate in training programs, product seminars, competitive comparison meeting, etc.