Demand Generation Manager
Posted Updated
Description
- At Commure, we are building technology to simplify healthcare for patients, providers, and administrators. We’re looking for a Manager of Demand Generation to turn our account fit and intent data into campaigns that generate enterprise pipeline, both from new accounts and from expansion within our existing customer base
- This person will own campaigns, campaign operations, the lead lifecycle, and funnel measurement for our enterprise portfolio, including Ambient AI, Call Center Agents, and Orchestrator, and report directly to the Head of Enterprise Marketing
- This is a high-impact role for an AI-first marketer who is equally comfortable building a HubSpot workflow, writing a campaign brief that rallies the team, and presenting results to sales leadership. You’ll use AI to move faster than a traditional demand gen function, and you’ll help the rest of the team do the same. Level will be determined by experience
- Campaigns and Programs
- Build and run integrated campaigns and account plays against our fit and intent model, prioritizing the accounts most likely to convert
- Partner with Customer Success to build expansion campaigns that drive cross-sell and upsell across our existing customers
- Lead each campaign end to end with a clear brief and timeline, bringing content, brand, web, social, events, and sales along from kickoff to results readout
- Own the webinar calendar and direct mail programs
- Campaign Operations
- Partner with our Events Manager on the pre-show and post-show motion, including attendee list enrichment, list loading, and follow-up plays
- Set up and manage campaigns in HubSpot and Salesforce so every touch is tracked and attributable
- Lead Lifecycle and Nurture
- Optimize lead and account scoring, lifecycle stages, and routing logic, partnering with Revenue Operations on implementation
- Build email nurture series and design the handoffs between marketing nurture, sales nurture, and SDR follow-up
- Measurement and Optimization
- Own lead and opportunity attribution and report on funnel performance from first touch through closed-won, for both new business and expansion
- Test, measure, and optimize conversion at every stage, and turn results into clear recommendations
- Sales and SDR Alignment
- Partner with the SDR team on scripting, sequences, and activity plans so follow-up matches each campaign
- Train sales and SDR teams on campaigns and lead handling, and hold teams to agreed follow-up SLAs
- AI and Marketing Technology
- Serve as marketing’s expert HubSpot power user, working with Revenue Operations to expand what our stack can do
- Use AI to accelerate research, enrichment, segmentation, personalization, reporting, and campaign builds, and help the team adopt AI workflows that save time
- Strong project management, writing, and presentation skills
- Proven experience using AI to build or scale marketing workflows
- A track record of scoring, nurture, and ABM programs that drove measurable pipeline
- Hands-on expertise in HubSpot or a similar marketing automation platform, plus Salesforce
- Healthcare experience is a bonus
- 5+ years in B2B demand generation or marketing operations