Demand Generation Manager
Location: Remote — Europe or Southeast Asia time zones
Employment Type: Full-time
About the Role
We're looking for a Demand Generation Manager to own lead generation for our client, an SEO agency — managing a monthly budget across existing growth channels to consistently deliver qualified leads (MQLs and SQLs). You'll be responsible for optimizing and scaling established channels, making data-driven decisions, and ensuring measurable growth.
Key Responsibilities
Develop and execute a lead generation strategy for B2B services
Manage and optimize multiple growth channels including:
Google Ads (PPC)
LinkedIn Marketing
Review Platforms (Clutch, G2, TrustPilot, etc.)
SEO (oversight and reporting, not execution)
Allocate and manage the monthly growth budget
Deliver a consistent number of MQLs and SQLs each month
Provide detailed reporting, tracking, and data-backed recommendations
Collaborate with internal teams to align marketing efforts with business goals
Requirements
5+ years of experience in B2B marketing or business development for service-based companies
Hands-on expertise in Google Ads (PPC) and LinkedIn Marketing — required
Proven track record of managing and scaling multiple digital marketing channels
Experience with review platforms and familiarity with SEO
Strong analytical and reporting skills; ability to make strategic decisions based on data
Demonstrated success in managing monthly budgets of $10k+
Excellent communication and organizational skills
Nice to have: experience with HubSpot CRM
Benefits
18 Days PTO
Performance-based bonuses — frequent, and awarded when expectations are exceeded