Demand Generation Manager (Temp-to-Hire)

Job Summary:

mPulse is looking for an experienced B2B demand generation marketer to lead campaigns that create engagement, generate qualified opportunities, and contribute measurable pipeline.

The Demand Generation Manager will translate product, market, and go-to-market priorities into integrated campaign strategies and execution plans. This person will own assigned campaigns from brief development through launch, optimization, and performance analysis while orchestrating work across Digital Marketing, Marketing Operations, Content, Sales, SDRs, Product, Retention Marketing, and Events.

This role for someone who combines strategic campaign thinking with disciplined execution. The right person will understand how to build full-funnel programs, orchestrate work across specialized teams, deploy innovative tactics through the use of AI, use data to make timely decisions, and independently drive programs toward pipeline goals.

Duties/Responsibilities:

Integrated Campaign Strategy and Execution

Develop integrated campaign strategies and execution plans within the product, audience, market-moment, and business priorities.
Translate high-level go-to-market direction into clear campaign briefs that define:

Business and pipeline objectives
Target audiences and buying committees
Customer needs and pain points
Campaign narrative and offers
Content and asset requirements
Channel roles and handoffs
SDR and Sales activation
Measurement and optimization plans

Own assigned campaigns from planning through launch, ongoing optimization, and final performance analysis.
Manage campaign timelines, dependencies, decisions, risks, and next steps, ensuring stakeholders remain aligned throughout execution.
Ensure campaign work is accurate, complete, properly reviewed, and ready for execution before it moves to leadership or cross-functional stakeholders.
Manage the campaign and promotional calendar for assigned programs while partnering with Demand Generation leadership on overall product-line prioritization and promotional timing.
Use AI and automation to accelerate campaign research, audience development, personalization, briefing, content ideation, testing, and analysis while maintaining appropriate human judgment and review.

Account-Based Marketing

Partner with Demand Generation and Sales leadership to define strategic account priorities, audiences, business objectives, and expected revenue outcomes.
Recommend and manage account tiers and campaign approaches, including one-to-one, one-to-few, and one-to-many programs.
Develop account and buying-committee engagement plans using intent, engagement, customer, and market intelligence.
Track target-account engagement, buying-committee penetration, meeting creation, opportunity progression, and pipeline contribution.
Regularly identify accounts or segments requiring changes in messaging, channel mix, personalization, or Sales follow-up.

Pipeline Accountability, Cross Collaboration, & Continuous Innovation

Be accountable for measurable pipeline contribution from assigned integrated campaigns and ABM programs.
Establish campaign goals and success measures in partnership with Demand Generation leadership, Marketing Operations, SDR leadership, and Sales.
Identify underperformance early, investigate likely causes, and recommend timely changes to targeting, messaging, offers, channels, follow-up, or investment.
Deliver regular campaign performance updates that clearly communicate:

Progress against goals
Key insights and trends
Risks and performance gaps
Recommended optimizations
Decisions and next steps

Use AI-supported analysis where appropriate to identify patterns, surface insights, accelerate reporting, and improve decision-making without replacing human review or business judgment.
Coordinate with Product, Content, Customer Success, Account Management, Creative, and other stakeholders to ensure campaign messaging, assets, timing, and execution remain aligned.
Lead cross-functional campaign teams with clear expectations, ownership, decisions, deadlines, and follow-through.
Stay current on B2B demand generation, ABM, healthcare marketing, digital channels, buyer behavior, measurement, AI, and marketing technology.
Test new approaches, tools, and AI-enabled workflows where they can improve outcomes without compromising accuracy, brand quality, or customer trust.

Skills/Abilities/Experience:

Experience assisting with conferences (B2B a plus), or similar event experience
Strong written and verbal communication skills
High level of organization and attention to detail
Familiarity working with third party vendors and reps
Comfort with multi-tasking in a deadline-driven environment
Understanding of basic business and marketing concepts
Excellent time management skills
Collaborative work ethic with strong customer service skills
Demonstrated problem solving and critical thinking skills
Strong writing and copy-editing abilities

Minimum Qualifications:

Bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience.
At least six years of B2B demand generation, growth marketing, integrated campaign, or related experience.
Demonstrated experience developing and executing integrated, full-funnel campaigns that generated qualified opportunities and measurable pipeline.
At least two years of direct experience developing or executing account-based marketing programs.
Strong understanding of enterprise B2B buyer journeys, buying committees, account segmentation, and complex sales cycles.
Experience partnering closely with Sales and SDR teams on campaign activation, follow-up, account progression, and pipeline goals.
Strong working knowledge of digital marketing channels, including paid media, email and nurture, content syndication, website conversion, organic social, and account-based advertising.
Experience using AI tools to improve marketing research, planning, personalization, content development, reporting, or campaign efficiency.

Physical Requirements:

Ability to travel 5-10%
Ability to stand and sit for extended period of time.
Ability to lift 10 lbs. weight.

Why mPulse? 🙌

🏡 Remote-First & Flexible PTO — work from wherever you're most productive🏥 100% Company-Paid Employee Coverage - Medical, dental, and vision plans with a 100% company-paid employee-only option, plus company contributions toward dependent coverage and company-paid life and disability insurance.💰 401(k) + 4% Match — with financial advisors to help you plan👶 6 Weeks Parental Leave📈 Invest in You — 30-60-90 day plans and frequent training🎉 Culture of Recognition — peer-to-peer bonuses & team celebrations

Equal Opportunity: mPulse is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions at mPulse are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.