Demand Generation Representative

This role sits at the front of our revenue funnel: generating and qualifying demand for Holistic AI's enterprise AI governance platform. You'll create high-quality pipeline through outbound, inbound follow-up and campaign support, working closely with Marketing and Sales.

Success is measured by qualified meetings and pipeline contribution, not activity volume alone.

About Holistic AI

Holistic AI builds AI governance and assurance tooling for enterprise customers. Our platform helps organisations test AI systems responsibly and align their governance with frameworks such as the EU AI Act and NIST. We're a team of about 40 people, hiring carefully: quality over speed. This role helps pipeline quality keep pace with our commercial growth.

What you'll do

• Generate and qualify opportunities for Account Executives through outbound and inbound motions.
• Run structured outreach sequences and follow up on marketing-sourced interest.
• Support demand generation campaigns, including email, event follow-up and content-led offers, with Marketing.
• Qualify fit against our ICP and book discovery meetings for Sales.
• Keep CRM records and handoffs clean.
• Share market feedback with Product Marketing and Growth: objections and the messaging that resonates.
• Keep refining targeting and talk tracks based on what converts.

What you'll bring

• Experience in demand generation, BDR/SDR/BDO or early-stage B2B SaaS sales development.
• Strong written outreach and confident phone and video conversations.
• Organised follow-up habits and comfort with CRM tools.
• Curiosity about AI governance and enterprise buyers in risk, compliance and technology.
• Resilience, coachability and a metrics-aware approach to pipeline.
• Professional judgement when representing Holistic AI to prospects.

Nice to have

• Experience in AI, data, security or GRC software.
• Experience supporting events or webinar follow-up.
• Familiarity with modern sales engagement and marketing automation tools.
• Experience testing messaging alongside Product Marketing.

Location and working model

• United Kingdom.
• Remote or hybrid, as agreed with the hiring manager.
• Coordination with Sales and Marketing across our regions.

Compensation

Indicative salary: £60,000. We offer competitive benefits; details are shared during the hiring process.

Interview process

• HR screen
• Hiring manager interview
• Technical assessment
• Task or skills assignment
• Culture fit
• Offer