Demand Generation Specialist

Essential Duties and Responsibilities

• Integrated campaigns. Design and execute omnichannel demand generation campaigns with the Marketing team across email, social, paid media, web, and events. Generate qualified leads and pipeline aligned with Marketing goals.
• Lifecycle and nurture programs. Develop and manage programs that guide leads from initial contact through sales qualification, using traditional marketing automation and AI-driven tools.
• Sales alignment. Partner with Sales leadership to define lead qualification, handoff criteria, and pipeline attribution so Marketing and Sales work from consistent data.
• Campaign optimization. Test channel mix, messaging, offers, and audience segments. Use the results to focus resources on the most effective strategies
• Targets, reporting, and insights. Establish lead and pipeline generation targets. Oversee and continuously improve reporting on the following key performance indicators:

Preferred Qualifications

• Demand generation. B2B demand generation and multichannel campaign planning across email, paid media, social, web, content, and events.
• Lifecycle marketing. Marketing automation, segmentation, lead nurturing, scoring, and sales handoffs.
• Sales and Marketing alignment. Qualification criteria, handoff processes, and cross-functional communication.
• Analytics and experimentation. A/B testing, funnel analysis, attribution, KPI reporting, and actionable insights.
• AI productivity tools. Microsoft Copilot and other AI tools for campaign planning, content development, workflow efficiency, and performance summaries.
• CRM and reporting tools. Microsoft Dynamics, SalesHub, spreadsheets, and dashboards; CRM data management, including list hygiene, segmentation, and record accuracy.