Demand Generation Strategist
This is a remote position.
Our client is looking for a full-time Demand Generation Strategist to design and lead programs that transform brand awareness into qualified opportunities and measurable growth. Over the past few years, they have built a strong reputation in the financial and tax consulting industry, delivering innovative solutions that empower businesses to thrive through strategic expertise and client-focused service.
This role is ideal for a strategic, data-driven marketer who understands the intersection of content, paid media, and analytics. The Demand Generation Strategist will translate their Account-Based Marketing (ABM) strategy into high-performing campaigns that guide prospects through the buyer’s journey — from first interaction to meaningful engagement.
Responsibilities
Develop a comprehensive demand generation strategy that aligns with company growth objectives and enhances the Account-Based Marketing (ABM) framework.
Deeply analyze the Ideal Customer Profile (ICP) to identify industries, roles, and pain points that influence purchase decisions.
Audit current marketing and sales assets to uncover gaps and opportunities that improve the customer journey.
Design and implement multi-touch campaigns integrating email, social, paid media, and retargeting to nurture accounts from awareness to conversion.
Collaborate with internal teams — including content, social media, paid media, and business development — to bring campaigns to life with cohesive messaging and creative execution.
Translate strategic goals into clear, actionable steps with defined stages, metrics, and conversion points.
Partner with the content and creative teams to develop resources that engage audiences throughout the funnel.
Measure and optimize all campaign touchpoints to improve engagement, conversion, and pipeline contribution.
Define and track key performance indicators (KPIs) such as engagement rate, account activation, and opportunity creation.
Work closely with the Pardot Administrator and other team members to ensure accurate tracking, automation, and reporting across systems.
Analyze performance data and present actionable insights to refine campaigns and maximize ROI.
Serve as the strategic connector between marketing, content, and business development to ensure all outreach and nurture efforts align.
Contribute to the development of playbooks and frameworks that improve scalability and efficiency for future campaigns.
Requirements
5+ years of experience in B2B demand generation or growth marketing, ideally within financial services, consulting, or professional industries.
Deep understanding of Account-Based Marketing (ABM) and its execution across multiple channels.
Proven track record designing and optimizing multi-channel campaigns that drive engagement and pipeline growth.
Hands-on experience with marketing automation and CRM platforms (e.g., Pardot, HubSpot, Salesforce, or similar).
Strong analytical mindset with the ability to extract insights from data and turn them into actionable recommendations.
Excellent communication, organization, and project management skills.
Strong collaboration skills with the ability to work cross-functionally and influence without authority.
Qualifications
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Familiarity with demand generation KPIs and funnel metrics.
Experience with paid media platforms, marketing automation workflows, and lead-scoring models.
Adept at balancing strategic planning with hands-on execution.
Comfortable managing multiple campaigns simultaneously in a fast-paced, results-oriented environment.
Benefits
Full-time, 100% remote position with flexible working hours.
Opportunity to lead impactful demand generation initiatives within a respected, fast-growing firm.
Exposure to cutting-edge B2B marketing strategies, including ABM, automation, and data analytics.
Collaborative, high-performance work culture that values innovation and results.
Competitive salary in USD and long-term professional growth opportunities.