Demand Manager - B2B Pipeline, HubSpot & Lead | Remote in , United States

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role
At Pavago, one of our clients is hiring a Demand Manager to build scalable marketing programs that generate qualified B2B pipeline and revenue opportunities.

This role sits directly between marketing and sales , with ownership across multi-channel campaigns, lead nurturing, lifecycle marketing, paid acquisition, and pipeline performance.

What You’ll Do

Build and execute multi-channel demand campaigns

Manage campaigns across: Email marketing Content Webinars Paid acquisition Account-Based Marketing (ABM)

Build lead nurture and lifecycle programs

Partner with sales to define ICP, audiences, and targeting

Develop lead scoring and qualification frameworks

Track and improve MQL → SQL → Opportunity conversion

Analyze pipeline contribution, campaign ROI, and funnel performance

Improve marketing automation and CRM workflows

Run experiments to increase qualified leads and pipeline

Report performance insights and recommendations to leadership

Requirements

4+ years of B2B marketing or demand experience

Proven experience generating measurable sales pipeline

Strong understanding of B2B sales and marketing funnels

Experience with HubSpot, Salesforce, Marketo , or similar platforms

Experience building multi-channel demand campaigns

Strong knowledge of lead nurturing, scoring, and qualification

Strong analytical and campaign management skills

Comfortable measuring campaign ROI and pipeline contribution

Ability to collaborate closely with sales leadership

Strong written and verbal English communication

Success Looks Like

Growth in qualified marketing-generated pipeline

Higher MQL-to-SQL and SQL-to-opportunity conversion

Strong campaign ROI and pipeline contribution

Effective lead nurturing and lifecycle programs

Clean marketing automation and CRM processes

Strong alignment between marketing and sales

Interview Process

Initial Screening Call

Spark Hire Video Interview

Recruiter Interview

Client Interview

Offer & Onboarding

If you know how to turn B2B marketing campaigns into qualified pipeline , understand demand funnels, and are comfortable owning performance from acquisition through sales handoff, we’d love to hear from you.

#DemandGeneration #B2BMarketing #LeadGeneration #HubSpot #Salesforce #MarketingAutomation #ABM #PipelineGeneration #GrowthMarketing #RemoteJobs

#J-18808-Ljbffr