Deputy General Manager - Brand & Digital Marketing - Tyres

Brand strategy and positioning

- Build and own the brand strategy, positioning and messaging for each tyre segment, covering safety, durability, mileage and value.

- Keep brand identity, tone and visual standards consistent across packaging, dealer branding, advertising and digital.

- Run brand health tracking (awareness, consideration, preference) and act on the findings.

- Plan sponsorships, motorsport, cricket or regional tie-ups, and events, and measure their return.

Digital marketing and performance

- Plan and run paid campaigns on Google Search, YouTube, Meta, LinkedIn and marketplaces, within budget and CPL/ROAS targets.

- Lead SEO and local SEO, including Google Business Profile for dealer outlets and tyre shops near me visibility.

- Own the website and any online tyre finder, fitment or enquiry journey, and improve conversion through A/B testing and landing-page optimisation.

- Run email, WhatsApp and SMS campaigns for customers, fleet owners and dealers.

Content and social media

- Direct a content calendar: product explainers, tyre care and safety tips, road-trip and fleet stories, customer testimonials and short video.

- Manage social channels, community and online reputation, including reviews and complaints.

- Work with influencers, auto journalists and creators to build credibility.

Dealer, B2B and sales enablement

- Create dealer and distributor marketing kits, co-op campaigns, point-of-sale material and loyalty or incentive schemes.

- Build digital lead generation for fleet, OEM and commercial vehicle customers, and pass qualified leads to Sales with a clear follow-up process.

- Plan launches of new products and seasonal campaigns (monsoon, festive, winter, pre-travel).