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What are the Key Deliverables in this role ?
Financial/Business Outcomes
- Anchor the volume, revenue and profitability targets for the brand, by working closely with cross functional teams and proactively solving for business challenges
- Monitor & ensure brand profitability including Revenue, Gross Margins & MAPE through relevant price & cost interventions.
- Deliver growth by improving brand health metrics such as awareness, offtakes, market share, penetration & distribution
- Design, test and scale differentiated demand-generation models across channels, working with Shopper Marketing and Sales to identify the most effective levers for winning in a fiercely competitive market.
- Independently lead brand strategy and devise GTM accordingly to deliver portfolio growth
- Own the complete brand P&L, balancing growth and profitability while tightly managing inventory ageing, liquidation and working-capital risks through proactive demand, pricing and channel interventions.
- Get a strong category and competition understanding to identify growth opportunities
- Expand margins by leading cost saving initiatives with Cross functional teams
- Work and improve on 6Ps of the assigned brand to ensure delivery of business and brand metrics
Customer Service:
- The brand needs strong ability to unlock insight – to find the way to win in the competitive context – and then design and execution of marketing assets including ATL/ BTL/ team engagements and festive campaigns.
- Be the voice of consumer and deliver strong consumer actionable insights & convert them into impactful trade and consumer activations/ initiatives to grow business metrics
- Conduct analysis using internal & external reports/research and implement data driven brand initiatives.
Internal Processes:
- Work closely with Shopper & Trade Marketing, Sales teams to analyze sales & market data to develop & deliver relevant initiatives.
- Work with Consumer & Market Insight teams to monitor, analyses & evaluate market/consumer trends, competitor activity to identify new opportunities for the brand.
- Lead and manage internal Cross Functional Teams on key projects/interventions to deliver on brand objectives.
- Monitor & influence demand forecasting and adapt plans as required.
- Effectively manage external interfaces (Advertising/Creative, Design, Media, Activation, Digital & PR agencies) by
- Ensuring sharp understanding of brand agenda & ensuring timely issuance of briefs.
- Evaluate and enable deployment of relevant plans to achieve brand objectives.
- Review plans on an ongoing basis (including spends) to adapt as required.
Innovation & Learning:
- Lead the innovation agenda end to end—from identifying consumer and market opportunities and defining the right product and portfolio mix, through concept development, business-case creation, R&D and packaging development, commercialisation and launch—to build a robust pipeline and ensure the long-term success of the innovation plan.
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