Design Lead

# Design Lead ## Job Summary We are seeking a **Design Lead** to take full ownership of the visual identity and creative direction for a rapidly growing consumer brand. The ideal candidate will independently drive visual concepts, execute high-impact campaigns, and elevate the overall design standards across multiple channels. This role offers an opportunity to shape the brand’s visual language, work in a fast-paced environment, and collaborate closely with cross-functional teams to deliver compelling creative solutions. ## Responsibilities - Own and evolve the **brand’s visual identity** across all channels, ensuring consistency and impact. - Design **high-impact creatives** for print, outdoor, digital, and performance marketing campaigns. - Translate briefs into **clear, compelling visual concepts** that align with brand objectives. - Collaborate with marketing, copy, and growth teams to **deliver work efficiently** and effectively. - Provide **feedback and direction** to improve overall design quality and maintain high standards. - Build **structure into workflows** to enhance design efficiency and productivity. - Plan and **execute shoots end-to-end**, including moodboards, styling, on-ground supervision, and post-production. - Own projects from **concept development to final execution**, ensuring timely delivery. ## Qualifications - **10–12 years of experience** with a strong portfolio showcasing work across print, outdoor, and digital media. - Proven experience in **agency and consumer brand environments**, with a preference for startup experience. - Ability to **independently own projects** and make strategic design decisions. - Strong fundamentals in **typography, layout, colour theory, and visual storytelling**. - Experience working on **integrated offline and digital campaigns**. - Hands-on experience in **planning and executing photoshoots**. - Proficiency in **Adobe Creative Suite, Figma**, and other core design tools. - Experience using **AI tools** such as Midjourney, DALL·E, Runway, or similar for ideation, production, and iterations. - Excellent **communication and collaboration skills**. - Ability to thrive in a **fast-paced, high-ownership environment**. - Curiosity to explore **emerging design tools and workflows**. ## Preferred Skills - Experience working in **startups** or **rapidly scaling brands**. - Strong **visual storytelling** and **brand-building** capabilities. - Knowledge of **performance marketing** and **campaign analytics**. - Experience in **styling and creative direction** for photoshoots. - Familiarity with **motion graphics** and **video editing** is a plus. ## Experience - **10–12 years** of professional experience in design, with a diverse portfolio demonstrating expertise across multiple media formats. - Experience in **agency settings** and **consumer brand environments** preferred. - Startup experience is highly desirable. ## Environment - Location: **Bengaluru**. - Work setting: **In-office** with a fast-paced, dynamic environment. - The role involves **collaborative teamwork**, creative ideation, and hands-on execution. - May involve **shoot planning and supervision**, requiring flexibility and adaptability.