Summary
Lead graphic design for LEGO’s sports franchises, aligning visual identities, campaigns, and partnership assets across teams while managing tight deadlines and cross-functional collaboration.
Design Manager Sports, Graphic Design - LEGO® DESiGN
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Management Level
Manager
Job ID
0000032529
Category
Creative & Design
Location
Billund, Denmark
Job Description
We are looking for a Design Manager Sports, Graphic Design to strengthen and align graphic design execution across multiple sports franchises. In this role, you will work closely with Creative Leads from each team, ensuring consistency, quality, and strategic alignment across visual identities, campaigns, and partnership assets. This role will oversee visual identity systems, and partnership assets across several cross-franchise teams!
Core Responsibilities
Lead the creative process for sport graphic design, from concept to production. Act as the single point of contact for leadership regarding graphic design related matters across all sports franchises.
Align design direction with business goals and ensure design contributes to product success and brand growth.
Develop, implement, and maintain design guidelines and visual systems to ensure brand consistency across franchises.
Facilitate collaboration between franchise design leads, encouraging knowledge sharing and operational efficiency.
Collaborate cross-functionally with product managers, marketing, and sponsors to make sure design work integrates smoothly.
Manage cross-franchise creative calendars, timelines, and deliverables under tight seasonal and event-driven deadlines.
Translate sports culture, trends, athlete storytelling, and fan behavior into innovative and impactful visual concepts.
Play your part in our team succeeding
The ideal candidate brings a strong design background within the sports industry — with proven experience working across professional teams, leagues, or sports brands. They understand the culture, energy, and commercial dynamics of modern sports, and can translate them into compelling visual storytelling while maintaining brand integrity across multiple properties.
This position requires a strategic problem solver who can balance team-specific creativity with a unified overarching brand direction, while collaborating closely with marketing, product, partnerships, and leadership parties!
Do you have what it takes?
Must Haves:
A handful years of experience in sports graphic design within professional sports teams, leagues, agencies, or sports brands
Demonstrated leadership experience in a design management role.
Strong portfolio showcasing sports branding, campaign design, team identity, merchandise graphics, and partnership assets (vector-based work required ).
Experienced in managing multiple partners across franchises or business units
Deep understanding of sports culture, visual trends, and fan engagement across major sports.
Experience working with sponsorship integration, brand collaborations, licensed properties, and IP Partners
Strong proficiency in Adobe Illustrator, Photoshop, InDesign, and other industry-standard design tools.
Excellent communication, organizational, and stakeholder management skills and an ability to deliver high-quality work under tight deadlines.
Fluency in English, written and spoken.
Additional preferences:
A background in Graphic Design, Visual Communication, or a related field.
Ability to build and maintain scalable visual systems across multiple brands or teams.
Please share in English your CV, motivational letter, and portfolio. It is required to submit a portfolio ( maximum upload size per file is 2 MB) or to present a link clearly highlighted in the CV.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.