Design Optimization Manager
Summary
Oversee the optimization of Qatar Airways' marketing workflows and digital asset systems, building automated templates and governance frameworks to streamline content production across all channels.
About the Role
As the Design Optimization Manager, you will be responsible for setting the foundation for a shared workflow ecosystem that enables automation to maximize the efficiencies of the QR content supply chain and marketing workflow processes.
This role will lead the system optimization process and will support the teams in building and managing system-driven creative templates and accessible libraries, including oversight of the Adobe Content Supply Chain, marketing workflow systems, and the Marketing Digital Asset Library, with a strong focus on governance and asset metadata within the systems. Each of which will drive the system optimization process to ensure maximum effectiveness across teams.
Key Responsibilities:
- Lead the creation and implementation of a system framework across Creative Services and beyond to create brand consistency, increase efficiency, maximize value of resources, and elevate output.
- Support the teams in designing and building automated system-driven templates applicable to all communication – ENLs, e-flyers, infographics, digital banners, e-invites, print out and OOH – to accelerate production.
- Lead the creation of an easily accessible library of system elements and ensure rollout across all teams and stakeholders – icons, buttons, boxes, font styles, colors, etc. Coordinate and collaborate with other teams to manage resources and ensure library updates.
- Act as the main point of contact for the Adobe Content Supply Chain, ensuring alignment, governance, and adoption across Creative Services and stakeholders.
- Serve as the primary point of reference for marketing workflow systems, supporting optimization, adoption, and continuous improvement of processes.
- Act as the key liaison for the Marketing Digital Asset Library, ensuring effective management, accessibility, and usage across teams.
- Own and oversee asset metadata within systems to ensure consistency, accuracy, and scalability of content across platforms.
- Build cross-functional relationships while representing the system function.
- Ensure standards are followed across teams.
- Create best practice system workflows to transition to full automation within Creative Services and external stakeholders.
- Create tools, systems, and opportunities to elevate output to the highest level.
- Any other department duties as assigned
Be Part of an Extraordinary Story
Bring your skills, imagination, and ambition to a place where there are no limits to what you can achieve. Here, you’ll encounter countless opportunities to grow and tackle significant challenges that will enhance your expertise and experience. Become part of our journey and build the career, and life, you aspire to, with a global team.
Our best achievements are yet to come. To us, nothing is impossible; it’s simply a challenge. Join us as we pursue goals others have only imagined. Together, we make everything possible.