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HearstLab

Open 18d

Design Systems Designer

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Summary

A senior design systems designer who owns the vision, standards, and evolution of the company's design system — building and documenting reusable components, design tokens, and Figma libraries, driving design-to-development handoff with engineering, championing accessibility, and supporting a company-wide rebrand.

Genius AI is seeking a Senior Design Systems Designer to join the design systems team and drive the vision, standards, and evolution of the design system as the company scales, invests in AI, and undergoes a company-wide rebrand.

Responsibilities will include:

  • Own the vision and execution of the design system, defining standards, driving adoption, and evolving the system as the product scales
  • Architect and maintain a robust component library with well-documented, reusable UI components for mobile and web
  • Lead the development of design tokens, Figma libraries, variables, and naming conventions to support a scalable, consistent visual language
  • Drive the design-to-development handoff process, partnering closely with engineering to bridge Figma and production and reduce friction in releases
  • Champion accessibility, quality, and craft standards across all components and patterns in the system
  • Own documentation and governance, making the system easy to understand, adopt, and contribute to across the organization
  • Play a key role in the company-wide rebrand, ensuring the new visual language is systematized and applied consistently across the product
  • Identify and implement tooling efficiencies, including AI-powered workflows, to improve team velocity and output quality
  • Mentor and collaborate with other designers, raising the craft level of the broader team
  • Influence roadmap and prioritization for the design systems team, bringing a strategic point of view to what gets built and when

You’re a great fit if you:

  • Have 4+ years of product design experience with significant, hands-on focus on design systems, component libraries, or design infrastructure
  • Have a portfolio that demonstrates strong UI craft and end-to-end product thinking
  • Have a proven track record of owning and scaling a design system in a production environment
  • Possess expert-level Figma skills, including components, variables, auto layout, libraries, and prototyping
  • Are a deep systems thinker who builds for edge cases and designs with scale in mind
  • Are a strong cross-functional collaborator who can align engineers, PMs, and designers around shared standards
  • Can articulate and defend design decisions clearly
  • Have a mobile-first mindset and design with that context naturally
  • Have experience contributing to the pillars of a design system such as tokens, accessibility, working with code/developers, documentation, and contribution models
  • Have a passion for empowering small business owners and a high level of empathy for customers
  • Nice to have: Experience with Storybook, Tokens Studio, Style Dictionary; rebrand or platform evolution experience; curiosity about AI tools like Cursor or Claude

Genius AI is committed to creating a workplace where all employees feel supported and empowered to do their best work and is proud to be an Equal Opportunity and Affirmative Action Employer.

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