Diabetes Care - Brand Manager, Pharmacy Trade(臺北)

Main Responsibilities:*

Pharmacist Education Strategy

• Develop pharmacist education strategy and annual plans.
• Create pharmacist certification and training programs.
• Partner with medical and regulatory teams to ensure compliance.
• Develop pharmacy onboarding materials and establish pharmacist advocacy and recommendation programs.
• Track pharmacist training completion and effectiveness.

Trade Marketing and Channel Activation

• Develop pharmacy channel activation calendar.
• Create pharmacy-specific campaigns, support customer promotional programs and design pharmacy toolkits and activation materials to increase awareness & conversion
• Build category growth programs and develop in-store engagement programs.
• Identify opportunities to improve patient visibility within compliant regulatory boundaries.

Strategic Pharmacy Account Support

• Support Key pharmacy customers through building annual customer growth plans, joint business planning and develop customer-specific activation programs.
• Analyze customer performance trends.
• Identify growth opportunities by pharmacy group, geography and store format.

Patient Acquisition and Conversion

• Map and optimize the patient journey and identify barriers to purchase and adoption.
• Develop patient education tools to improve conversion and adoption at pharmacy level.
• Support first-time CGM users through patient starter programs.
• Partner with pharmacy teams to improve patient counseling.
• Develop programs encouraging repeat use and adherence.

Pharmacy Insights and Customer Analytics

• Monitor pharmacy performance trends through analyzing sales data
• Segment pharmacy customers, identify growth pockets and underperforming accounts.
• Monitor competitive activity, collect pharmacist and patient feedback.

Sales Force Enablement

• Develop selling tools and visual aids to improve pharmacy sales productivity.
• Create educational materials and objection-handling guides.
• Support launch readiness programs.
• Train sales teams on pharmacy campaigns and track implementation effectiveness.