電商媒體優化資深專員 Senior Specialist, E-Commerce ~ 電商媒體優化副理 Assistant Manager, E-Commerce

We are looking for a data-driven, strategic, and agile Assistant Manager / Senior Specialist / Supervisor of E-Commerce Media to drive traffic, conversions, and revenue growth across our digital sales channels.
In this role, you will be the day-to-day architect of our paid media campaigns, optimizing budgets across retail media networks (e.g., Shopee, Momo, PChome) and direct-to-consumer (DTC) channels. You will balance analytical rigor with creative problem-solving, turning complex datasets into actionable optimization strategies that maximize Return on Ad Spend (ROAS) and Gross Merchandise Value (GMV).

Key Responsibilities

1. Campaign Strategy & Execution

• Media Planning: Plan, build, and execute end-to-end performance marketing campaigns across major e-commerce platforms (Shopee, Momo, PChome, DTC, etc.) and paid social/search channels (Meta, Google, TikTok).
• Budget Management: Oversee monthly media budgets, shifting spending dynamically between channels based on real-time performance to achieve efficiency targets (ROAS, CPA, and Conversion Rate).
• A/B Testing: Design and execute continuous testing roadmaps for campaign types, objectives, and audience targeting.

2. Analytics & Data Interpretation

• Performance Monitoring: Track daily, weekly, and monthly KPIs (Impressions, CTR, CPC, Conversion Rate, AOV, and Total Sales).
• Insight Generation: Translate raw campaign data into clear executive summaries and actionable insights for the broader cross-functional team.
• Attribution Modeling: Analyze cross-channel attribution to ensure a holistic view of how paid media impacts overall ecosystem growth.

3. Collaboration & Content Alignment

• Creative Briefing: Partner closely with the Creative, Brand teams, and Clients to brief and develop high-converting ad assets (videos, static images, copy) tailored to specific platform algorithms.
• Inventory Coordination: Work alongside the Client’s Commercial teams to align media spending with stock availability and high-margin product focuses.