Diesel Portfolio Manager

The Diesel Portfolio Manager position acts as a liaison between APG Business units, Purchasing, and our Brands/Vendors responsible for Brand/Vendor performance (growth and profitability) for the organization.

Main Key Responsibilities:

• Build and maintain the brand consistent across all channels and communication between US and international based business
• Conduct product line analysis with vendors to include: managing line add/subtract to optimize sales and inventory requirements, product line trends (Rev and Profitability) and reasons, developing and executing a product line strategy (good, better, best, private label, partnership, exclusive relationships, etc.), and acting as “point of contact” for vendors as far as movement and new line development
• Execute negotiation and persuasive skills relating to negotiating with vendors for improved pricing, payment terms, and use of co-op marketing funds
• Acting as a trusted advisor on product and line decisions
• Hold vendors accountable to APG requirements/policies
• Assist marketing with ideas to promote products to drive sales while also coordinating SPIFF with vendors and Sales to ensure we don’t overlap and are providing consistent messaging
• Collaborate with marketing department to devise a marketing strategy for the brand to create a positive image and awareness of the products and oversee promotion planning and execution, advertising campaigns, and sponsorships
• Review current product portfolio to identify product/brand opportunities to include holes in the offering and replication of options (key brands, fitments, categories, price points, etc.)
• Review brand performance within APG and how our performance ranks compared to competitor brands
• Develop content to recommend inventory for dealers and movements
• Participate and develop plan for industry trade shows (AWDA / PWA)
• In collaboration with Direct to Consumer and Wholesale, create demand forecasts for added items along with initial locations to stock product; work with Brand Company and other Exclusive Distributors to maintain good relationships and inventory flow
• Other duties as assigned.