Digital Adoption Support Officer

Creative Marketing Manager

About BDO

BDO Unibank, Inc. is the Philippines’ leading full‑service bank, offering a wide range of financial and digital banking services. Guided by our brand promise “We Find Ways,” we are committed to delivering easy, reliable, and customer‑focused services. Build your career with a trusted industry leader.

Key Responsibilities

• Conceptualize, design and execute visually compelling and engaging marketing materials across various channels to enhance brand awareness, drive customer engagement, and ultimately increase sales.
• Collaborate with the marketing team to develop creative concepts and strategies aligned with the company's brand identity and marketing objectives.
• Design and produce a wide range of marketing materials including but not limited to social media content, email campaigns, digital advertisements, print collateral, presentations, and promotional materials.
• Ensure consistency in brand messaging, visual identity, and design standards across all marketing channels.
• Stay updated on industry trends, best practices, and emerging technologies in design and marketing to continuously enhance the effectiveness of marketing creatives.
• Ensures that all assigned communication materials are developed in accordance with the branding guidelines, produced and delivered on agreed schedule.
• Ensures that updates in relation to assigned projects, communication initiatives, policies and procedures are implemented in all communication channels, i.e., printed, online or digital, and internal briefings, e.g. branches, business units, etc.
• Handles assigned cases endorsed by the branch or call center within agreed time frame and standards.
• Executes other relevant communication management requirements that may be developed

Qualifications

• Bachelor's degree graduate, preferably Marketing related course
• At least 5 years of work experience in marketing program development and materials and communication management
• Background in digital marketing
• Can conceptualize, implement and manage various programs
• Willing to work onsite in Ortigas

The Creative marketing manager is responsible for developing and executing marketing strategies that incorporate creativity. They work with a variety of different teams, including design, copywriting, web development, etc., to create compelling content that resonates with their target audience.