Digital Advertising Analyst

Digital Advertising Analyst
Location: Hybrid onsite schedule in Culver City, CA
Schedule: 40 hours
Duration: 12 months
Pay: $68-$71.50 DOE

The Planet Group is looking for a Digital Advertising Analyst to join our well-known Fortune 500 client on a 12-months contract, working a hybrid onsite schedule in Culver City, CA.

Digital Advertising Analyst | Qualifications:

• 5-7years of digital advertising analytics experience, with a focus on reporting and insights for acquisition objectives
• Expertise in digital advertising attribution, measurement and modeling (incrementality, lift analysis, Measurement Plans, Testing, MMM, etc.)
• Proficient with Excel and Keynote/Powerpoint
• Excellent social, oral and written communication skills
• Extraordinary data visualization and presentation skills
• Outcomes and solutions-oriented with a high sense of urgency
• Ability to work with cross-functional teams and build close relationships within and across teams
• Ability to work with agility, and prioritize effectively
• Strong troubleshooting skillset for QA of data discrepancies
• Experience with SQL or Python a plus, but not required
• Self-starter who takes initiative and thrives in a fast-paced environment; able to work autonomously and communicate clearly potential project or sprint blockers
• Comfortable with ambiguity and adjusting to evolving business requirements and priorities

Digital Advertising Analyst | Description:

• Work with data from paid social, display, video, and SEM campaigns for Marketing Services.
• Your experience with both upper and lower funnel paid digital metrics as well as having an understanding of how each channel provides full funnel support, will be the foundation for interpreting media performance.
• You will partner closely with Strategy while working hand-in-hand with Channel Activation Specialists, and multiple media agencies to stay up to date on what strategy and tactics are supporting campaign objectives.
• In addition to providing reporting support for Activation, you will partner with Strategy and the Digital Advertising Analytics Lead to summarize performance updates and communicate insights to product marketing leads.
• You'll also be working with Measurement Instrumentation, Media Ops, and Ad Ops teams to ensure data hygiene.
• You'll have experience defining and measuring short-term and long-term marketing success across multiple channels, identifying primary and secondary KPIs, and have a strong passion for data storytelling.
• Your ability to digest media strategy, analyze data, and create a story that speaks to the needs of the business will be key in driving the success of our strategies and campaigns.