Digital & Social Media Specialist

Digital & Social Media Specialist

A creative Digital & Social Media Specialist is being sought, possessing a strong passion for managing social media channels and building a robust digital presence. The ideal candidate will have the ability to transform ideas into engaging marketing campaigns and analyze results to enhance brand visibility. Responsibilities include planning, scheduling, and publishing daily content across various platforms (Twitter, Instagram, LinkedIn, etc.) in alignment with the company's identity.

Experience in preparing and executing advertising campaigns, including designing and managing paid campaigns (PPC/Social Ads) to achieve company objectives and increase return on investment (ROI), is essential. Collaboration with design teams to produce creative and appealing content aimed at the target audience is also required.

Monitoring and analyzing key performance indicators (KPIs) using analytical tools and generating regular reports to improve campaign outcomes are crucial tasks. Strong customer service skills and engagement management are necessary to build lasting relationships with clients.

Staying updated with the latest digital marketing trends and techniques is vital for enhancing the brand's online presence.

Skills

Job Responsibilities:

• Managing Social Media Platforms: Planning, scheduling, and publishing daily content across various platforms (Twitter, Instagram, LinkedIn, etc.) in alignment with the company's identity.
• Preparing and Executing Advertising Campaigns: Designing and managing paid campaigns (PPC/Social Ads) to achieve company objectives and increase return on investment (ROI).
• Content Creation: Collaborating with the design team to produce creative and engaging content (visual and textual) targeting the appropriate audience.
• Performance Analysis and Reporting: Monitoring and analyzing key performance indicators (KPIs) using analytical tools and generating regular reports to improve campaign outcomes.
• Customer Engagement and Interaction: Managing interactions and responding to inquiries from followers and clients through messages and comments to build strong and lasting relationships.
• Staying Updated with Digital Trends: Keeping up with the latest trends and techniques in digital marketing and applying them to enhance the brand's online presence.

Requirements and Skills:

• Experience: Proven experience of not less than (2-3 years) in digital marketing and managing social media.
• Education: Bachelor's degree in marketing, management, or any relevant field.
• Technical Skills: Proficiency in using social media management and analytics tools and paid advertising tools (such as Meta Ads Manager and others).
• Personal Skills: Strong creative and innovative sense, excellent writing and content crafting skills, and the ability to manage time and work within a team.
• Languages: Proficiency in speaking and writing in both Arabic and English fluently.