Digital Analytics Manager
About the role
In this job, you’ll be accountable for leading the strategy and analysis of data across digital product journeys to provide actionable business insights.
You will oversee a team of analysts, manage data insights, reporting and translate complex data into strategic opportunities for business growth.
The big decisions involved in this role include:
- Recommendations based on analysis and business understanding.
- Self-serve tool input and management
- What data assets to use for reporting & analysis
What you’ll be doing
- Analytics Strategy: Develop and implement comprehensive data analysis and reporting strategies to meet business needs and objectives. This includes defining product journey key performance indicators (KPIs) and data sources.
- Team Leadership: Recruit, train, and manage a team of data analysts, providing mentorship and direction to ensure high-quality, timely deliverables.
- Reporting and Visualisation: Oversee the creation of dashboards and reports using data visualisation tools like Qlik, Power BI, and Looker Studio. Present findings and business impacts to stakeholders at various levels of the organization.
- Insights and Optimization: Analyse digital performance to identify trends, patterns, and opportunities for optimization. This includes supporting A/B and multivariate testing to improve customer experience and conversion.
- Collaboration: Work cross-functionally with teams in marketing, product, and sales to understand business requirements and provide data-driven solutions.
- Market Awareness: Stay up to date with emerging trends and advancements in analytics, data science, and marketing technology.
Essential Skills / Experience
Technical Skills:
- Analytics Tools: Expertise in platforms such as Google Analytics (GA4, GA360), Adobe Analytics, and tag management systems like Google Tag Manager (GTM).
- Data Languages: Strong proficiency in querying languages like SQL
- Data Platforms: Experience with cloud data platforms e.g. GCP
- Analytical Skills: Strong quantitative, statistical, and problem-solving abilities, with experience in data modelling and interpretation.
Communication Skills: Excellent verbal and written communication skills to effectively translate complex data insights for non-technical audiences and influence strategic decision-making.
Strategic Thinking: A strong business acumen and a strategic mindset to convert data insights into tangible business opportunities and outcomes.
Leadership Skills: Proven ability to manage, lead, and mentor a team of analysts while managing multiple projects simultaneously.
Desirable Skills / Experience
- Commercial acumen
- Strong presentation skills
Our Package
Tailored benefits make a real difference. That’s why we offer a comprehensive range to support your growth, wellbeing, and everyday life. You can design the package to suit you and your lifestyle. Your core benefits include:
- 10% on target annual bonus
- Access to an online private GP 24/7 for you and your immediate family
- Market-leading paid carers leave with up to 2 weeks off
- Equalized maternity, paternity, and adoption leave – 18 weeks’ full pay and 8 weeks’ half pay
- Discounted EE and BT products, including mobile and broadband
- Market leading Pension scheme – 5% from you and 10% from us
- Holiday purchase scheme
You can select additional benefits, including healthcare, dental, gym memberships and more when you’re ready.