Digital Analytics Senior Consultant

Digital Analytics Implementation • Lead Adobe Analytics implementation, enhancement, and optimization efforts • Configure and validate eVars, props, events, classifications, marketing channels, and attribution framewo Tag Management & Data Collection • Design, implement, and maintain solutions within Adobe Experience Platform Data Collection • Develop and maintain Google Tag Manager containers and supporting assets Marketing Pixel Implementation • Implement and maintain advertising and marketing technology pixels • Configure and validate conversion tracking across media platforms • Deploy and troubleshoot: Data Layer & Measurement Architecture • Translate business requirements into technical tracking specifications • Define and validate website data layer requirements Quality Assurance & Validation • Perform end-to-end analytics and tag implementation QA • Validate tags, triggers, variables, pixels, and event collection Adobe Target & Experience Optimization Support • Support Adobe Target integration initiatives Client Consulting & Stakeholder Engagement • Gather business and technical requirements from stakeholders • Facilitate analytics strategy and implementation workshops Required Qualifications • Bachelor’s degree in Marketing, Analytics, Computer Science, Information Systems, or related field • 5+ years of hands-on digital analytics implementation experience • Expert-level experience with Adobe Analytics • Advanced experience with Adobe Experience Platform Data Collection Preferred Qualifications • Adobe Customer Journey Analytics (CJA) • Adobe Experience Platform (AEP) • Adobe Target • Google Analytics 4 • Adobe Web SDK • Consent management platform experience s ________________________________________