Digital Analytics Specialist

What You'll Do

Analytics & Tracking Ownership

• Own and manage Google Tag Manager (GTM), including marketing tags, custom events and tracking enhancements.
• Manage GA4 implementations across multiple brands, hotels and F&B outlets, ensuring best practice configuration and data integrity.
• Manage custom events, implement tracking updates and run tracking tests to support new features, campaigns and platform updates.
• Continuously identify opportunities to enhance tracking and data collection to enable advanced analytics, AI-driven insights and predictive reporting.

Tracking Standards & Best Practice (Product + Engineering Partnership)

• Work closely with our Product and Engineering teams (website, booking engine and app) to establish consistent, scalable ways of tracking user behaviour and conversion performance.
• Define and maintain a best-practice approach to custom event tracking, ensuring measurement reflects evolving platform needs and industry standards.
• Support the delivery of new digital experiences by ensuring tracking requirements are embedded early in the development lifecycle (from specification through QA and release).
• Design tracking frameworks that support AI-powered analysis, automation and future machine learning use cases.

Data Consistency, Governance & Automation

• Maintain consistent default channel groupings, UTM structures and tracking standards across all digital touchpoints.
• Act as the guardian of analytics documentation, ensuring clarity and alignment across teams and paid media agencies.
• Develop and maintain automated data validation and quality monitoring processes to proactively identify tracking issues and anomalies.
• Champion the use of AI-assisted data governance to improve data quality, documentation and operational efficiency.

Reporting, Insights & AI Enablement

• Build, maintain and enhance Looker Studio dashboards for stakeholders across Digital, E-commerce, Marketing, Business Intelligence and Commercial teams.
• Work within our data team to define reporting, dashboarding and data visualisation across Ennismore's internal reporting tools.
• Help establish robust approaches to website revenue attribution, including the measurement and reporting of e-commerce KPIs.
• Transform manual reporting processes into automated, self-service dashboards and AI-assisted reporting solutions that reduce effort while improving speed and consistency.
• Develop intelligent monitoring and alerting capabilities to proactively identify performance changes, anomalies and errors.
• Translate complex data into clear, actionable recommendations that drive conversion optimisation, customer experience and commercial growth.

Innovation & Continuous Improvement

• Stay up to date with emerging AI technologies, analytics platforms and automation capabilities, recommending and implementing solutions that improve efficiency and business insight.
• Evaluate new opportunities to apply predictive analytics and intelligent automation within the digital analytics ecosystem.

Collaboration & Agency Management

• Coordinate with digital paid media agencies to ensure accurate and consistent tracking across paid channels for both hotels and F&B outlets.
• Partner with internal Digital, E-commerce, Brand, Product and Engineering teams to align tracking with business objectives.
• Work collaboratively with Business Intelligence and Data teams to identify opportunities where AI and automation can enhance reporting and analytics across the organisation.

What We're Looking For

• 3+ years' proven experience in digital analytics or a similar role.
• Strong hands-on experience with GA4 and Google Tag Manager, from e-commerce funnel setup to creating containers from scratch.
• Experience working with Looker Studio (Data Studio), Tableau, DOMO or similar data visualisation tools.
• Solid understanding of digital marketing tracking, attribution and e-commerce measurement.
• Experience designing automated reporting solutions and reducing manual reporting through data visualisation, scripting or workflow automation.
• Good understanding of analytics tools and how they can be applied to automate reporting, accelerate analysis, improve data quality and surface commercial insights.
• Experience using AI tools to improve productivity, automate workflows, generate insights and enhance reporting.
• An interest in predictive analytics, anomaly detection and AI-driven monitoring, with a curiosity to explore new technologies that improve decision-making.
• Confidence working with agencies and multiple stakeholders in a fast-paced environment.
• Strong analytical thinking, commercial awareness and the ability to communicate insights clearly to technical and non-technical audiences.
• A detail-oriented mindset with a passion for data accuracy, continuous improvement and leveraging AI to modernise analytics capabilities.

What’s in it for you…

• 25 days holiday (and bank holidays), pension and life insurance
• A health cash plan to claim money back and get access to lots of ways to support your physical & mental wellbeing
• Treat yourself with lots of retail & hospitality perks through our partners
• Excellent discounts across the entire Ennismore family for you and your nearest and dearest (even after you leave!)
• Extra time off to volunteer with one of our partner charities
• Cycle to work scheme
• Enhanced Family Leave
• Join an innovative, fast-growing, international group that’s committed to not just building new hotels but building a global brand.
• The chance to challenge the norm and work in an
• environment that is both creative and rewarding.
• Become part of a team that’s very passionate about creating great hospitality experiences and building a portfolio of brands.
• Great discounts across the entire Ennismore family (which you get to keep even if you decide to leave us!)
• A competitive package and plenty of opportunity for development.