Digital Business Analyst

Salary: £50,000 - 60,000 per year

• Minimum 3 years Business Analysis experience delivering digital products, websites, mobile applications or customer-facing technology solutions
• Strong experience writing user stories, acceptance criteria and functional specifications
• Experience working within Agile delivery environments
• Experience with website redesigns, platform migrations and mobile app development projects
• Understanding of UX principles, customer journey mapping and usability testing
• Strong stakeholder engagement and communication skills

• Act as the key interface between our stakeholders, developers and third-party suppliers to identify business challenges, opportunities and requirements for digital products
• Build strong working relationships across Digital, Marketing, IT and Customer Services and translate business needs into clear user stories, functional and technical specifications
• Facilitate workshops, interviews and discussions to elicit clear requirements and gather and analyse customer, business and technical requirements for websites, mobile apps and supporting platforms
• Define project scope, objectives, benefits, dependencies and success measures, and map customer journeys and digital user experiences
• Document current (As-Is) and future (To-Be) business processes to support digital change
• Identify opportunities to improve customer engagement, conversion and operational efficiency while ensuring solutions are practical, scalable and aligned to business objectives, customer needs and technical capabilities
• Support the delivery of website and mobile app enhancements, migrations and new product initiatives from concept through to implementation
• Work closely with developers, UX designers, the Product Owner and third-party suppliers to design solutions, support system configurations, testing and deployment activities where relevant
• Define and format requirements to support User Acceptance Testing (UAT) and develop test scripts and validate system functionality against requirements
• Support colleagues and end users during procurement and testing through analysis and documentation of requirements and test results to assist in issue resolution pre and post-implementation
• Analyse digital analytics data to identify trends and opportunities and provide insight to support decision-making and data-driven improvements to digital platforms

• Support
• Marketing
• Mobile
• Product Owner
• UX UI Design

More:

We are a fast-growing and highly successful organisation offering a Digital Business Analyst role focused on our website, mobile app and supporting platforms. We offer excellent training and career development opportunities for the right candidate, a basic salary of £50-60,000 plus excellent benefits, and a Southampton / hybrid working location.

last updated 40 week of 2026