Digital Business Assistant Manager / Manager

本職務將帶領營運團隊，作為連結品牌策略與前瞻體驗中心的核心樞紐，翻轉傳統零售界線。您將透過創新商業開發與全通路虛實整合，建構數據驅動的高轉換生態系，攜手定義下一代智慧零售的嶄新面貌。

【工作內容】
1. 全通路營運策略與團隊領導

• 主導官方直營商城與 EC 通路之年度/季度營運戰略與行銷資源佈局。

-帶領並賦能營運團隊，管理商城日常營運、商品策略與購物流程優化，持續提升站內轉換率與平均客單價。

2. OMO 虛實整合與 Showroom 導購流轉

• 主導「線上流量導引 ➔ 實體展場體驗 ➔ 線上/現場成交」的全通路導購機制，極大化實體展場與線上商城的導流與成交綜效。
• 串接線上瀏覽行為與實體展場拜訪/成交數據，梳理全通路顧客旅程，找出關鍵轉換節點並持續優化整體成交率。

3. 商業模式創新與跨界開發

• 企業員購：擬定企業客戶開發策略，主動拓展企業合作機會，規劃客製化企業員購與尊榮福利方案，建立穩定且高價值的 B2B 營收來源。
• 推動社區團購、新建案或特定區域之行銷推廣計畫，深化品牌在目標客群的滲透率，開創傳統電商之外的新成長動能。

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In this role, you will lead the operations team and serve as the core hub bridging brand strategy with our futuristic experience center, redefining the boundaries of traditional retail. Through innovative business development and seamless OMO integration, you will build a data-driven, high-converting ecosystem to jointly shape the next generation of smart retail.

【Key Responsibilities】

1. Omnichannel Operational Strategy & Team Leadership
-Drive annual and quarterly operational strategies and marketing resource allocation across official D2C online stores and EC channels.
-Lead and empower the operations team in managing day-to-day store operations, merchandising strategies, and shopping journey optimizations to continuously boost site conversion rates and average order value (AOV).

2.OMO Integration & Showroom Conversion Flow
-Spearhead the end-to-end omnichannel conversion mechanism ("Online Traffic Acquisition ➔ Physical Showroom Experience ➔ Online/In-store Purchase"), maximizing traffic redirection and conversion synergies between physical showrooms and official online stores.
-Integrate online browsing behavior with physical showroom visit and transactional data to map out the complete customer journey, identifying key conversion touchpoints and continuously optimizing the overall conversion rate.

3.Business Model Innovation & Cross-Sector Development
-Corporate Employee Purchase Programs: Formulate corporate business development strategies to proactively expand B2B partnerships, designing tailored employee purchase plans and exclusive benefit packages to build a steady, high-value corporate revenue stream.
-Regional & Community Penetration: Drive localized promotional initiatives across residential communities, new development projects, and targeted geographic areas to deepen brand penetration within key customer segments and unlock new growth momentum beyond traditional e-commerce.