Digital Business Data Analyst
Summary
Analyzes digital marketing performance for a fast-casual restaurant chain, building Power BI dashboards and using AI tools to automate reporting and optimize ad spend across DSP, loyalty, and CRM channels.
Summary: The Digital Business Data Analyst is responsible for capturing, analyzing, and visualizing digital channel performance to support Five Guys’ marketing and business objectives. This role leads the development of dashboards and insights using tools like Power BI along with consolidating data from multiple 3rd party vendor sources. The analyst will leverage the latest AI-driven tools and techniques including AI
agents to enhance data analysis, automate reporting, and uncover deeper insights, enabling more predictive and proactive decision-making. They will translate complex, multi-source data into reliable, actionable intelligence that empowers the Digital & Analytics team to inform strategy, optimize marketing spending across channels including DSP platforms, loyalty, and CRM, and forecast performance outcomes with confidence.