Digital Campaign Strategist [CCP for Digital Advertising and Marketing Professionals]

Company Overview

Benchmarking Pte Ltd is a Singapore-based digital marketing and technology company specializing in TikTok and Xiaohongshu marketing, influencer campaigns, and AI-driven marketing automation to help brands grow in the digital commerce era.

Job Summary

We are looking for a Digital Campaign Strategist to plan and execute creative, results-driven digital marketing campaigns for our clients.

Responsibilities

• Develop and execute digital campaign strategies across TikTok and Xiaohongshu to drive client engagement and conversions
• Plan campaign concepts, content strategies, timelines, and KPIs to meet client objectives
• Collaborate with KOLs, KOCs, influencers, and content creators to enhance campaign reach and impact
• Monitor campaign performance using data analysis to provide actionable insights for continuous improvement
• Manage campaign budgets and ensure timely execution of all campaign activities
• Coordinate closely with clients and internal teams to deliver successful digital marketing campaigns
• Stay updated on the latest social media trends, content formats, and digital marketing strategies to maintain competitive advantage

Preferred competencies and qualifications

• 0–2 years of experience in Digital Marketing, Social Media Marketing, or Campaign Management
• Strong understanding of TikTok and Xiaohongshu platforms
• Experience in KOL/influencer marketing
• Strong analytical skills applied to campaign data and performance metrics
• Effective communication and project management skills to handle multiple campaigns independently
• Creative, proactive, and results-oriented mindset
• Good command of English; Chinese language skills are an advantage