Digital Campaign Strategist – Performance Marketing & AI Growth

Digital Campaign Strategist – Performance Marketing & AI Growth

Company: Nexus Bridge AI PTE. LTD.

Employment Type: Full-Time

Location: Singapore / Hybrid

Monthly Salary: S$4,000–S$5,500

Role Overview

Nexus Bridge AI is looking for a hands-on Digital Campaign Strategist to support performance advertising, short-form video optimisation, livestream marketing and AI-enabled digital operations.

This is a growth and career-development role suitable for candidates with experience in digital marketing, social media, e-commerce, content, analytics or related functions who are prepared to develop deeper capabilities in performance marketing and marketing technology.

The successful candidate will undergo structured on-the-job training and progressively take ownership of client campaigns and digital project delivery.

Key Responsibilities

1. TikTok and Meta Advertising

* Plan, launch and optimise campaigns across TikTok, Facebook and Instagram.

* Support lead-generation, local services, e-commerce and brand-awareness campaigns.

* Configure advertising accounts, pixels, events, lead forms and landing-page tracking.

* Monitor CTR, CVR, CPL, CPA and ROAS.

* Identify campaign issues, control advertising spend and recommend corrective action.

* Prepare weekly performance reports and campaign recommendations.

2. Creative Performance Analysis

* Evaluate whether short-form video assets are suitable for paid advertising.

* Analyse hooks, offers, visuals, scripts, duration and calls to action.

* Develop clear creative briefs for videographers, editors and content teams.

* Establish structured creative-testing plans.

* Use campaign data to recommend new creative angles and improvements.

3. AI and Marketing Technology

* Use AI tools to support market research, content ideation, script development, campaign analysis and reporting.

* Research and test AI-enabled marketing, video, automation and analytics tools.

* Develop AI-assisted workflows that improve delivery speed and reduce operating costs.

* Assess the accuracy, commercial value, security and compliance of AI-generated outputs.

* Document approved tools and processes in internal SOPs.

* Protect confidential company and client information when using public AI platforms.

4. Short-Form Video and Account Growth Tools

* Research compliant tools for content testing, scheduling, account management and social media operations.

* Evaluate short-form video, content management, analytics and marketing automation software.

* Assist with the implementation and operation of approved systems.

* Document setup procedures, account access and troubleshooting processes.

* Avoid tools or methods that breach platform policies or compromise account security.

5. Livestream Marketing and Paid Traffic

* Support livestream planning, setup, traffic acquisition and campaign optimisation.

* Work with hosts, livestream controllers, content teams and sales personnel.

* Analyse audience retention, engagement, clicks, leads and sales performance.

* Develop pre-live, live-session and post-live advertising plans.

* Support the progressive development of TikTok and social-commerce livestream capabilities.

6. Research and Project Delivery

* Research unfamiliar platforms, tools and market requirements independently.

* Convert findings into practical recommendations and implementation plans.

* Coordinate with clients, content creators, vendors and overseas delivery partners.

* Maintain project timelines, campaign records, SOPs and performance reports.

* Take ownership of assigned work and follow through until completion.

Candidate Requirements

* Diploma or bachelor’s degree in Marketing, Business, E-Commerce, Communications, Data Analytics, Information Technology or a related discipline.

* At least two years of full-time working experience after graduation or National Service.

* Relevant experience in digital marketing, social media, content, e-commerce, advertising, analytics or project operations.

* Strong interest in TikTok, Meta advertising, short-form video, AI tools and livestream marketing.

* Comfortable working with data and learning new digital systems.

* Good research, problem-solving and project-management abilities.

* Able to communicate professionally in English.

* Chinese-language proficiency is useful for coordinating with regional partners and reviewing Chinese-language platforms, where required for the role.

* Responsible, self-directed and willing to perform hands-on operational work.

Preferred Experience

* Exposure to TikTok, Facebook, Instagram, livestreaming or e-commerce.

* Experience analysing short-form video content or advertising performance.

* Familiarity with AI, automation, CRM or digital marketing tools.

* Understanding of Singapore and Southeast Asian consumer markets.

* Agency, start-up, MCN, local-services or cross-border marketing experience.

Application Requirements

Please submit:

* An updated CV.

* Two relevant marketing, content, e-commerce or analytics projects.

* A short explanation of your personal contribution to each project.

* Examples of digital or AI tools you have used.

* Any available campaign, content or project portfolio.

* A short explanation of why you are moving into performance marketing and AI-enabled digital growth.

Career Development

The successful candidate will undergo structured training in:

* TikTok and Meta campaign operations.

* Conversion tracking and performance measurement.

* Creative performance analysis.

* AI-assisted marketing workflows.

* Short-form video and account-management systems.

* Livestream marketing and paid traffic.

* Client campaign delivery and reporting.

After demonstrating the ability to independently manage campaigns and client delivery, the candidate may progress to Growth Strategy & Delivery Lead.