Digital Commercial Product Analyst
Summary
A digital product analyst at Pinnacle Bank (Synovus) who supports Product Managers in executing the digital commercial product roadmap: gathering business requirements, writing user stories and acceptance criteria within Agile/Scrum, partnering with UI/UX, and using analytics to track product KPIs.
Works in tandem with the Digital and Technology teams and various lines-of-business across the organization to execute on an effective digital strategy and to help drive the evolution of Digital at Pinnacle. Gathers detailed business requirements from internal stakeholders and third party business partners that directly inform the product development roadmap. Anticipates organization or client needs for the commercial and/or consumer vertical. Analyzes data, solves problems, and collaborates with technology delivery teams within an Agile framework for development.
Job Duties and Responsibilities:
- Understands the "why" behind each product feature and works with the Product Managers to understand the roadmap, prioritization and supporting KPIs.
- Stays in sync with and provides support to the Product Manager in executing and delivering on product roadmap commitments.
- Keeps abreast of market trends, Pinnacle's digital channels, client feedback and analytics to inform a strong understanding of the broader business, technology, digital/mobile marketplace.
- Understands cross-functional dependencies to help guide business units and other stakeholders in the gathering of their requirements.
- Uses analytics to monitor product KPIs and to ensure success metrics are met. Identifies opportunities for product enhancements based on results.
- Advocates a client centric mindset through closely partnering with the UI/UX team on design and POCs.
- Serves as the day-to-day contact for the Scrum team on clarification of requirements, drives backlog refinement and ensures user story readiness with clearly defined acceptance criteria on a recurring basis.
- Translates client and business requirements into use cases and stories to guide product design and development for programs that cut across different businesses and channels.
- Reviews and triages client issues escalated from support partners.
- Develops procedures and training content for new features and processes.
- Stays abreast of the latest market trends.
- Each team member is expected to be aware of risk within their functional area. This includes observing all policies, procedures, laws, regulations and risk limits specific to their role. Additionally, they should raise and report known or suspected violations to the appropriate Company authority in a timely fashion.
- Meet all the client's financial needs, both business and personal, and refer clients to other specialty areas such as Trust, Investments, Insurance, Treasury Management, etc. as appropriate.
- Assist other team members as needed to ensure delivery of distinctive service.
- Performs other related duties as required.
The information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job
Pinnacle is an Equal Opportunity Employer committed to fostering an inclusive work environment.